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Direct Marketing | Print

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Come Together

Posted on May 1, 2007 by Chief Marketer Staff

When Holly Pavlika was judging the annual Caples Awards a few years back, she made friends all over the world that she kept in touch with afterward, networking and sharing ideas by e-mail.

It struck her that it would benefit the industry to have a community where creatives could talk peer to peer, particularly about work in the multichannel arena. Thus was born the Direct Marketing Association Creative Council.

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