Millard Group Inc., has been chosen to manage the Coldwater Creek catalog lists, including Northcountry, Spirit, Elements, Gifts to Go and Sale, beginning on May 26.
The counts for the last-12-month files are:
*Northcountry, with 1.3 million buyers, has a base rate of $110 per thousand.
*Spirit, 361,000 buyers, for $115/M.
*Elements, 421,000 buyers, for $110/M.
*Sale, 179,000 buyers, for $110/M.
*Gifts to Go, 110,000 buyers, for $125/M.
A Master file of 1.7 million buyers, and an enhanced master file of 1.6 million buyers, are available, too, according to the Peterborough, NH, list broker.
Selections include product, demographic and lifestyle selects. The lists are also enhanced with Z-24 and CircBase.
Mokrynski & Associates Inc., Hackensack, NJ, had managed the files.
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