Coca-Cola is seeking nominations for 10 teenagers who will carry the Olympic Flame in the Vancouver 2010 Olympic Torch Relay next January.
The teens must exemplify positive living in their communities and act as sources of inspiration to their friends and family. Torchbearers can be nominated through May 31 through an essay that expresses, in 200 words or less, why the nominee is a champion of positive living.
Coca-Cola is a presenting partner of the Vancouver 2010 Olympic Torch Relay, to be held Jan. 18-19, 2010. In addition to the 10 teen torchbearers Olympians and Coca-Cola “Ambassadors of Active Living” Shawn Johnson and Steven Lopez will participate.
A national digital media campaign, supplemented by radio advertising in key markets, will help promote the call for nominations. Additionally, banner ads will run on key Coca-Cola properties such as AmericanIdol.com and on MyCokeRewards.com.
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