J. Wendell Forbes, longtime publisher of Guideposts magazine and circulation direct marketing innovator, died July 7 in Danbury, CT.
Forbes was among the first to use the practice of selling magazine subscriptions over the telephone, which has become standard practice in the publishing industry in the four decades since, according to the Direct Marketing Association.
A memorial service will be held at the First Congregational Church in Ridgefield, CT on Friday, August 6 at 11:00 a.m.
