Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:
· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online
Business & Legal Resources Masterfile
Business & Legal Resources (formerly Business & Legal Reports) is a source of human resource, training, safety, environment, compliance, legal, compensation and benefits information. BLR offers its information products through four divisions – BLR, M. Lee Smith, California Employer Resources and HR Hero. This comprehensive masterfile brings all four divisions together and offers a deduped file by area of interest. Business & Legal Resources helps U.S businesses simplify compliance with state and federal legal requirements. BLR, M. Lee Smith, California Employer Resources and HR Hero use expert in-house editors and their exclusive attorney network to provide the most comprehensive information products – including training programs, events, reports and subscription services. BLR's target audience is businesses of all sizes and industries.
Universe: 128,622
Price: $140/M
Selections: Email, phones, actives, six-, 12-month recency, multi-buyer, job function, employee size, gender, geographic select SIC code, one per listing
Contact: Institute Lists, Debra Goldfarb, [email protected], (917) 751-8439
Datacard: http://lists.nextmark.com/market?page=order/online/datacard&id=352642
edweek.org E-Newsletter Subscribers Mailing List
From Editorial Projects in Education, publishers of Education Week, Teacher Professional Development Sourcebook and Digital Directions. These subscribers opt to stay connected with these all-important areas in education – common core standards, curriculum, and much more. EPE's primary mission is to help raise the level of awareness and understanding among professionals and the public of the important issues in American education. Visitors to the edweek.org site (teachers to district administrators to state-level decision makers) are highly engaged with the hot issues in education, ranging from Common Core State Standards to teacher evaluations.
Universe: 529,409
Price: $100/M
Selections: 12-, 24-month subscribers, job function, newsletter, state/SCF/ZIP
Contact: Rickard List Marketing, DJ Giacopino, [email protected], (631) 820-3708
Datacard: http://lists.nextmark.com/market?page=order/online/datacard&id=353309
Moving America – Pre-Movers Mailing List
Planning a move from one address to another is a big and often stressful decision for a consumer. It can also be a lucrative opportunity for direct marketers seeking to reach these individuals as they make preparations to change locations. Moving America – Pre-Movers are ideal prospects (available weekly) for an array of goods and services as they make plans to start to packing their boxes. Planning a move from one address to another is a big and often stressful decision for a consumer. It can also be a lucrative opportunity for direct marketers seeking to reach these individuals as they make preparations to change locations. Moving America – Pre-Movers are ideal prospects (available weekly) for an array of goods and services as they make plans and start to pack their boxes.The names have been further optimized with direct mail responsive data and have a vast amount of selection criteria available.
Universe: 711,247
Price: $75/M
Selections: weekly-, 30-, 60-, 90-day hotline, age, donors, ethnic/religious, gender, income, pet owners, phone number, presence of children, state/SCF./ZIP
Contact: RMI Direct Marketing, Len Zargo, [email protected], (203) 825-4636
Datacard: http://lists.nextmark.com/market?page=order/online/datacard&id=352643
Stonewall Kitchen
Born at a local farmer's market, Stonewall Kitchen products are a labor of love. Feasts for the eyes and the palate, these are tributes to Stonewall Kitchen's native New England agriculture. The Stonewall Kitchen catalog features a line of award-winning, nationally recognized specialty foods with the highest quality items for the home and the best tasting foods for the kitchen. The Stonewall Kitchen buyer is a multiple direct mail responder, and has the discretionary income to spend on the finer things in life.
Universe: 60,998
Price: $110/M
Selections: Three-, six-, 12-month hotline, amount spent, last purchase, state/SCF/ZIP.
Contact: Belardi Ostroy, Kevin McCahill, [email protected], (212) 381-1705
Datacard: http://lists.nextmark.com/market?page=order/online/datacard&id=349678
Chris DeMartine (http://www.linkedin.com/in/chrisdemartine) is director of business development at NextMark.
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