Trendwatch
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Trendwatch
Why marketers need a C-level title
It’s becoming more common for the top marketing position at a brand to sit below the C-suite. This leaves the marketing head demoted from the decision-making table and often detached from enterprise strategy. Too often marketers are turned to as storytellers rather than drivers of corporate strategy and revenue. Yet, CEOs who place marketing at the core […]
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Brands that feature user generated content boast higher AOVs, web visits
Shoppers trust other customers. And a retailer showcasing user generated content is the proof shoppers need, according to a new report from social media management vendor Emplifi. Brands that incorporate user generated content onto their web pages receive three-times more websites than brands that don’t, according to Emplifi data based on 200 brand clientss from October […]
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Can CEO Joe Megibow turn Casper around?
Megibow is still in his first year as CEO of Casper, the once DNVB mattress darling. Megibow sits down with Multichannel Marketer to discuss rightsizing the business, its focus on customer service, the role of stores and profitability. By 2025, mattress brand Casper will be profitable. And growing, said Casper CEO Joe Megibow. Megibow — […]
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Etsy launches ‘Where’s Waldo?’ holiday ad campaign
Etsy is marketing itself as go-to shopping destination for unique gifts. The marketplace said gifts continue to grow its share of overall gross merchandise sales. For the 2024 holiday season, Etsy is positioning itself as a place for shoppers to purchase unique gifts that give the sentiment, “I see you.” The handmade marketplace debuted a “Where’s […]
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Wayfair debuts paid loyalty program
Wayfair’s new $29 membership program aims to spur shoppers to purchase more than twice a year. Home furnishings retailer Wayfair launched a paid loyalty program dubbed Wayfair Rewards at the end of October. The membership program is $29 and shoppers receive: In a Nov. 1 earnings call, Wayfair’s co-founder and CEO Niraj Shah […]
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How Cozy Earth wins Oprah’s approval year after year
Cozy Earth has landed a product on “Oprah’s Favorite Things” list for seven years. The brand reveals how it nourishes the relationship and why the spike in sales is not the most valuable part of making the list. Cozy Earth has an ongoing relationship with Oprah Winfrey. The bedding and loungewear manufacturer has caught fire […]
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Shoppers plan to spend 8% more in the 2024 holiday season but not on gifts
Deloitte’s annual holiday shopping survey finds that shoppers plan to spend more on experiences and non-gift items like decor and party apparel. Other 2024 holiday trends include an increase in October shopping, less loyalty and trading down. Shoppers are planning to increase their holiday related spending 8% this year, according to consulting firm Deloitte’s annual […]
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Lowe’s CMO chats loyalty and value perception at Shoptalk
Marketers can drive incremental revenue by fixing what is already in place and ‘pick up the fruit on the ground,’ said Lowe’s CMO Jennifer Wilson. Jennifer Wilson, chief marketing officer at Lowe’s, is digging into loyalty and value. The home improvement chain executive detailed ways, such as its new loyalty program and children’s classes, […]
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How TikTok views compound Amazon sales at Tangle Teezer
If a brand wants to be on Page 1 of Amazon search results, it has to buy an ad or bring in significant web traffic from outside of Amazon, said Courtney Sheahan, director of sales at hairbrush brand Tangle Teezer. She’s seen this first hand. “If you are driving traffic from, let’s say TikTok to […]
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No halo effect for other retailers during Amazon’s Big Deal Days
Amazon’s October sales event boosted its own bottom line, but the halo effect that typically occurs for other retailers during an Amazon sale did not appear. Amazon.com Inc.’s October sales event for its Prime loyalty program members — dubbed Prime Big Deal Days — brought in more sales and items sold during the two-day event […]
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