Trendwatch
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Trendwatch
How Cozy Earth wins Oprah’s approval year after year
Cozy Earth has landed a product on “Oprah’s Favorite Things” list for seven years. The brand reveals how it nourishes the relationship and why the spike in sales is not the most valuable part of making the list. Cozy Earth has an ongoing relationship with Oprah Winfrey. The bedding and loungewear manufacturer has caught fire […]
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Shoppers plan to spend 8% more in the 2024 holiday season but not on gifts
Deloitte’s annual holiday shopping survey finds that shoppers plan to spend more on experiences and non-gift items like decor and party apparel. Other 2024 holiday trends include an increase in October shopping, less loyalty and trading down. Shoppers are planning to increase their holiday related spending 8% this year, according to consulting firm Deloitte’s annual […]
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Lowe’s CMO chats loyalty and value perception at Shoptalk
Marketers can drive incremental revenue by fixing what is already in place and ‘pick up the fruit on the ground,’ said Lowe’s CMO Jennifer Wilson. Jennifer Wilson, chief marketing officer at Lowe’s, is digging into loyalty and value. The home improvement chain executive detailed ways, such as its new loyalty program and children’s classes, […]
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How TikTok views compound Amazon sales at Tangle Teezer
If a brand wants to be on Page 1 of Amazon search results, it has to buy an ad or bring in significant web traffic from outside of Amazon, said Courtney Sheahan, director of sales at hairbrush brand Tangle Teezer. She’s seen this first hand. “If you are driving traffic from, let’s say TikTok to […]
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No halo effect for other retailers during Amazon’s Big Deal Days
Amazon’s October sales event boosted its own bottom line, but the halo effect that typically occurs for other retailers during an Amazon sale did not appear. Amazon.com Inc.’s October sales event for its Prime loyalty program members — dubbed Prime Big Deal Days — brought in more sales and items sold during the two-day event […]
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Revealed: the most popular shopping apps in 2024
In a global comparison, Amazon ranks No. 5 on list of popular shopping apps. Temu and Shein took the top spots for the most popular global shopping apps in 2024, according to a study from Setapp, a membership of curated apps. Setapp ranked the apps based on the number of global consumer downloads in 2023, […]
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Five quick takeaways for marketers from LeadsCon Connect
Multichannel Marketer’s sister brand LeadsCon had its fall networking event LeadsCon Connect in Chicago in late September. I swung by to learn more about lead generation in the home services, healthcare and insurance industries. Here are a few best practices from industry leaders that retail marketers can apply: Include your top customer service agents in company […]
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Halloween sales to decrease and are more spread out
At 47%, nearly half of Halloween shoppers will begin shopping for the holiday before Oct. 1, according to the National Retail Federation survey of 7,945 consumers conducted Sept. 3-8 by Prosper Insights & Analytics. Overall, 72% of consumers plan to celebrate Halloween in 2024, which is on par with previous years. The average Halloween spend […]
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Online holiday sales to increase 8% for 2024 season
Both Adobe and Deloitte say deals will fuel online sales growth. Inflation will slow holiday sales producing more modest growth after pandemic-related surges. Consulting firm Deloitte and digital customer experience vendor Adobe both estimate 2024 online holiday sale will increase around 8% compared with last year. Deloitte forecasts a slowdown in holiday sales growth Deloitte […]
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Retailers share four tips about advertising on retail media networks
Retail media ad spend is big. And getting bigger. The retail media channel is growing quickly, and retailers do not have a playbook to follow when looking to boost sales and increase conversion. Multichannel Marketer chatted with retail leaders to provide four tips on how to navigate the new channel. Research firm EMarketer estimates U.S. marketers […]
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