Trade Shows
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B-to-B Events
Meet the All-Stars: The 2024 B-to-B Dream Team
Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.”
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Trade Shows
EMS 2024: Five Takeaways for Trade Show Exhibit Experiences
If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. The afternoon session featured a “Beyond Booths” session […]
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B-to-B Events
Six Exhibit Engagement Trends from NAB Show 2024
With artificial intelligence and the creator economy in the spotlight, the 2024 NAB Show brought together more than 61,000 attendees and 1,300 exhibitors in the broadcast, media and entertainment industry together at the Las Vegas Convention Center, April 13-17. “We’re blown away to see over half of our attendees this year experiencing NAB Show for […]
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B-to-B Events
Five Takeaways from Freeman’s 2024 Exhibitor Trends Report
After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. The research focused on the current needs of exhibitors and gaps in […]
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Trade Shows
Q&A: 10 Minutes with Erin Taylor of Oatly
Oatly, true to how we do things, is completely opposite, says Erin Taylor, the brand’s manager for experiential in the U.S., about the 20-by-40-foot Oatly’s Café at the recent Natural Products Expo West. Instead of walking right in, attendees were invited to round the corner of the branded wall to experience the oat drink brand’s […]
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B-to-B Events
Top Booths from the 2024 New York International Auto Show
The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in organizing supersized booth footprints. Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. Heavy lifestyle messaging, CSR missions, […]
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B-to-B Events
Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024
If there ever was a trade show that’s all about sampling, it’s arguably Natural Product Expo West that takes place at Anaheim Convention Center each spring.
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B-to-C Events
11 EV Brands that Charged up Engagement at Electrify Expo in Orlando
Now in its fourth year, Electrify Expo is traveling to eight U.S. cities to connect EV enthusiasts with automakers and electric-focused brands. Over the March 16-17 weekend, Electrify Expo’s season opener in Orlando took over 1 million square feet of the Orange County Convention Center’s expansive parking lot with a unique layout.
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B-to-B Events
From Best Buy to Salesforce, Top 17 Booth Builds from the HIMSS24 Show Floor
Centered on the theme of “Creating tomorrow’s health,” HIMSS24 delivered on bringing together an expansive showcase of the latest digital health innovations and technologies. More than 1,000 exhibitors presented their devices and services at Orlando’s Orange County Convention Center, March 11-15. HIMSS24 brought health IT solutions to life through a vibrant, multifaceted exhibition environment. We rounded up 17 booths that pulled us in.
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B-to-B Events
Exhibit Trends at HIMSS24: Scavenger Hunts, Techy Coffee Bars, Gamification
More than 30,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to explore the latest innovations in health IT. Across the Orange County Convention Center’s miles of aisles, over 1,000 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers. Along […]
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