Social
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Data & Analytics
How CMOs Can Comply With California’s New Data Privacy Law
Now that you’re gotten your data privacy house in order for GDPR, are you ready for California’s Consumer Privacy Act?
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Acquisition
“Whatever Froots Your Loops” Takes on Bullying with United Way
A local campaign teaches kids about bullying through fun activities and discussions.
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Profiles & Campaigns
For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
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Acquisition
Tweet—and a Knorr Meal will Appear at Your Door
Knorr is using social media to encourage trial of its One Skillet Meals
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Acquisition
Catch Up on July’s Greatest B2C Reads
From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need
some tips or advice on converting customers or rewriting your org structure? We’ve got that too! -
Acquisition
Nesquik Stages First Experience—Marketer Tells All
Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how
its first experiential event came to be and how it all went down. -
Acquisition
Tweet Storm Brews Over “Urban Renewal Brewery” Name
Things don’t always go as planned, do they?
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Acquisition
Kristin Bell + Kids = Catchy Campaign for Old Navy
The campaign is not only a way for Old Navy to drive store traffic, but it also
taps into its cause platform ONward! -
Facts & Figures
Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report
Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.
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Events
Inside FX, Fox and Hulu’s Comic-Con Activations
The Comic-Con activations of Fox, FX and Hulu generated a lot of buzz for shows like “Castle Rock,” “Legion” and “The Gifted.” Here’s an inside look.