Shopper/Retail Archives - Chief Marketer

Experiential Retail at Camp Keeps Shoppers Loyal, Buying

Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, CEO Jenica Myszkowski said at Shoptalk Fall.

Tech & AI

How Target Is Revamping its Search Strategy

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can understand long queries, traditional keyword searches and interact with outside AI agents.

Shopper/Retail

Best Buy Unveils ‘Store Takeover’ Ad Spots to Cater to Large Non-Endemic Advertisers

Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the chain’s retail media network.

Loyalty Marketing

Shoppers Prefer Cash Back Over Points for Loyalty Programs

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

Shopper/Retail

Dude Wipes CMO on Experiential Marketing and Potty Humor

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its recent ‘smear’ campaign.

AI

EBay Readies for AI Search Shift

Marketplace eBay says its decades of experience with SEO helps to ensure its listing pages are easily indexed so that AI search platforms can cite its product pages.

AI

Omnisend Survey: Shoppers Warming to Gen AI Tools, Though Concerns Remain

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers still have concerns about privacy, AI hallucinations and overuse of AI.