Digital
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Acquisition
Majority of Marketers Use Influencers: Survey
A new ANA survey uncovers the prolific use of influencer marketing
and the plans to increase spending on it. -
Agencies
Ten Questions to Ask Before You Hire a New B2B Agency
Choosing a new agency is a huge commitment for any B2B brand.
How do you know if a shop is really the right fit for you? -
Digital
Getting Website Design Right With Proper UX Design
UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty.
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Acquisition
Aaron Judge and Pepsi at Bat with Lineup of New Campaigns
The campaign will run for a year under the “Pepsi Generations” banner and
kicks off with a TV spot featuring a storyline close to home: the Bronx. -
Acquisition
Move Over Millennials—Here Comes Gen Z
How four brands are marketing to the “It” Gen Z demographic.
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Data Driven ROI
Six Reasons to Consider Distributed Marketing
Distributed marketing requires careful alignment across the organization. Here’s 6 ways to make it happen.
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Acquisition
Coca-Cola is No Longer a Traditional Advertiser
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age,
fans of the brand are key to its content creation strategy. -
Facts & Figures
B2B Marketers Need to Get Ready for GDPR
Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.
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Acquisition
How to Get the Most from Your Pinterest Investment
Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post
or how to optimize their targeting to achieve their business goals. -
Technology
Using Blockchain to Build Connections with Consumers
With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.