Digital
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Digital
Search Sophistication on the Upswing
Big-budget search marketers are entering the search channel, and they’re bringing sophistication in the shape of more intensive use of Web analytics and bid management tools. Those are some of the top-line findings of the latest survey by JupiterResearch of leading company marketers and agencies with responsibility for search marketing.
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Digital
Catching Up with UpSnap
When SearchLine last spoke to UpSnap Networks, back in November 2004, the Davidson NC-based company had just introduced a free SMS-based mobile business directory service. Fast-forward a year and a half, and pay-per-call ads have been added to the ad mix.
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Digital
Mobile Messaging: Applications and Implications
Today’s mobile technologies offer more communication options and more consumer control–and more confusion.
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Digital
Inventing the Circle
There’s no shortage of companies trying different ways to get small local businesses to make the jump to online advertising. Google, Yahoo!, MSN and A9 are all out there beating the bushes to set up business profiles for local enterprises that don’t now have their own Web sites. And the Internet Yellow Pages directories are putting their sales forces into motion to convince Mom and Pop concerns that they, too, can have a prominent online presence with a minimal investment of time, if not of money. So what’s so special about Merchant Circle?
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Digital
Live from Chicago: Rough Times ahead for Web-only Merchants
Multichannel retailers and established retail brands with a Web presence may have an edge over pure-play e-commerce merchants as the online marketplace develops, according to Safa Rashtchy, managing director of investment firm Piper Jaffray.