Digital
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Digital
GooTube? Yoogle? Whatever You Call It, It’s Big
(Searchline) No, the name won’t undergo any morphing, but the online video space seems to have changed almost overnight with the announcement late Monday that Google will buy video sharing site YouTube for $1.65 billion in stock.
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Digital
Engaging Consumers on the Go
Clearly it’s easier to communicate and establish a connection with consumers when they’re relaxing on the beach, attending a state fair, or strolling around a mall than when they’re rushing to get to the office or to catch a train at the end of the workday.
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Digital
Adify Builds Ad Networks with the Future in Mind
Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700 million. Now online advertising is firmly in the main stream, and the Flycast trio is back in business with Adify, a network tailored to ease some of the pain points in text, display and rich-media advertising that have cropped up on the Web for both marketers and publishers.
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Digital
ShoeMall Mails First Catalog, Re-Launches Web Site
ShoeMall, a footwear marketer, is reinvigorating two sales channels simultaneously. It has launched its first catalog, and is revitalizing its online shopping site, www.shoemall.com.
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Digital
Google Pays $1.65 Billion for YouTube
Google has agreed to buy video sharing Web site YouTube for $1.65 billion in stock, taking a dramatic leap forward in its effort to become the go-to site for Internet video both from commercial sources and consumers.
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Digital
InterSearch Group Joins American Stock Exchange
InterSearch Group Inc. has received a green light for a listing on the American Stock exchange.
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Digital
Microsoft in Deal to Deliver Pay-Per-Call Ads
Microsoft Corp. plans to soon deliver pay-per-call Internet search-generated advertising directly via cell phones and other types of mobile devices.
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Digital
New Product Aims to Salvage Abandoned Shopping Carts
Performance-based marketing-services firm Think Partnership is expected today to formally announce a piece of technology that enables online merchants to automatically send e-mail offers to people who have abandoned shopping carts on their sites.