Digital
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Digital
After GooTube, Another Big Payout for GoogleClick
Search power Google announced last Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company almost two years ago for about one third the price and then sold off portions of it.
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Digital
No Earnings Joy Yet from Yahoo!’s Panama
Observers who were hoping for good news right away from Yahoo!
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Digital
Questions, Ire Rise from Utah’s “Do Not Bid” Trademark Law
A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.
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Digital
Ashford Acquired by Luxi
Ashford.com, an e-commerce site that specializes in luxury items, including jewelry and watches, has been acquired by Luxi Group. Terms were not disclosed.
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Digital
Google Again Leads Pack in March Searches
Americans conducted 7.3 billion search engine queries in March, up 6%
from February and 14% from March 2006. Google again accounted for nearly
half of all searches in March -
Digital
InfoSearch Offers Expanded Search Marketing Services
InfoSearch Media has introduced expanded search engine optimization (SEO) services for search-targeted text and video content. It has created a dedicated team to handle SEO consulting and implementation services.
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Digital
Google to Buy DoubleClick in Bid to Dominate Display Ads
Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company almost two years ago.
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Digital
Holiday Search Means Front-Loaded Spending: Performics
For going on two years now, Performics, the search marketing agency owned by DoubleClick, has been reporting a quarterly index of what it calls the Performics 50, a basket of 50 actively managed client search marketing accounts from a range of industries. It’s an interesting and revealing look at the true cost involved in search marketing, and the latest report, covering the final quarter of 2006, finds that those costs grew rapidly in the run-up to the last holiday shopping season—substantially ahead of any corresponding increase in sales.
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Digital
Users Open Up to Pandora’s Music Search
Sometimes, search runs the risk of taking itself much too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.