Digital

• Digital

  What’s On? Channels.com Wants to be Your Online Video Hub

  After two years of development, Web video guide Channels.com recently launched, with the goal of being a central hub for viewers and programmers alike. E-Centric recently talked with Sean Doherty, founder and CEO of the Palo Alto, CA-based company, to find out why he thinks his site will help boost the profile of advertiser supported online video.

• Digital

  Price Check: Frucall Takes Comparison Shopping Mobile

  Frucall allows consumers to do a price check instantly from their mobile phone. The service recently introduced a new advertising platform, Frucall SmartAds, which imbeds targeted ads into the calls.

• Digital

  E-News to Go

  EPOIA Interactive Studios, LLC has launched PodshowCreator’s ContentPay, a new service in conjunction with Amazon.com’s Associates program. The service enables podcasters to earn revenue with a customizable storefront showcasing Amazon.com products relevant to the content of the podcast.

• Digital

  Rebel Digital Takes Aim at Ad Supported Music Web Sites

  Two former executives from the music Web site SpiralFrog.com Robin Kent and Lance Ford have founded Digital Rebel, a new interactive services advertising agency with a mission to promote ad supported Web sites that offer music downloads.

• Digital

  First Privacy Complaint Filed against GoogleClick Deal

  A consumer privacy watchdog has officially requested that the Federal Trade Commission investigate Google’s planned acquisition of online ad firm DoubleClick and either impose protections on the collection and use of consumer data or block the sale.

• Digital

  Audit Firm Finds Click Fraud on the Rise

  A quarterly report by a company that audits pay-per-click advertising using a network of volunteer marketers reported last week that 14.8% of clicks across the search marketing industry were fraudulent in Q1 2007.

• Digital

  Questions, Ire Rise from Utah’s “Do Not Bid” Trademark Law

  (Searchline) A little-noticed bill passed by the Utah legislature will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.

• Digital

  Google to Buy DoubleClick: What Happens Next?

  (Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick

• Digital

  When Testing, More Is More

  (Multichannel Merchant) Do you know how big your “buy” or “submit” button should be? How about what color? Should your online registration process involve more than one page?

• Digital

  Get Smart: Three Steps to Intelligent Keyword Bidding

  (Multichannel Merchant)A bit of number crunching speaks volumes about the quandary many search engine marketers find themselves in. According to the Search Engine Marketing Professionals Organization (SEMPO),