Digital Feature
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Digital Feature
Smells Like B2B Team Spirit
Why sales and marketing alignment is such a challenge—and how to fix it View the story Smells Like B2B Team Spirit Why sales and marketing alignment is such a challenge—and how to fix it By Beth Negus Viveiros Sales and marketing ultimately have the same goal: to improve the bottom line for their organization. Why […]
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Digital Feature
B2B Marketing Automation All-Stars
How leading brands are maximizing their martech stacks for B2B success View the story 2018 B2B Marketing Automation All-Stars How leading brands are maximizing their martech stacks for B2B success By Beth Negus Viveiros For the vast majority of B2B enterprises, marketing automation is now table stakes. If you want to compete effectively, MA has […]
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Digital Feature
Future CMOs
View the story By Patty Odell and Beth Negus Viveiros Chief Marketer’s 2018 Future CMOs What does it take to be a CMO? The better question might be, what doesn’t it take to be a CMO. Indeed, drive, determination and a desire to lead are common traits among most top marketing executives. But to thrive—and […]
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Digital Feature
View From The Top
What’s on the average CMOs mind? A simpler question might be what isn’t on a typical CMO’s mind. In the 2018 Chief Marketer CMO Roundtable, we talk with 20 leading CMOs from top brands like Citi, Bacardi, Grant Thornton, Bank of America and more to uncover the trends to watch.
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Digital Feature
What do Marketers Really Want
Get the scoop from Chief Marketer’s 2018 B2B Trend Report on how to bridge the sales and marketing divide and find out what marketers wish the C-suite understood about their craft.
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Digital Feature
Shopping Around the Clock
Shopper marketers are adapting to “always on” consumers with a new playbook. Learn how thriving today can often hinge on consumer insights and understanding how consumers behave across all channels.
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Digital Feature
Next-Gen Influencer Marketing
Modern brands are leveraging the power of digital influencers to create content and cultivate new audiences. Top marketers from Unilever, Marriott Rewards and more offer insight on how the partnered with influencers to engage audiences and boost brand.
