CTV Roundup
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CTV Roundup
This Startup Is Serving Up A Cocktail Of CTV And DOOH
BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars.
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CTV Roundup
TV Advertisers Are Revisiting Their Relationships With DSPs
It’s never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms.
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CTV Roundup
Video Currencies Are Making Waves At Cannes Lions
If the nonstop news coming out of Cannes Lions in France this week is making your head spin, this week’s newsletter dispatch will catch you up on how CTV is factoring into this year’s festival.
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CTV Roundup
What Advertisers Miss In Their Quest To Reach Hispanic Audiences
For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience.
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CTV Roundup
Show-Level Transparency Could Be A Differentiator For FAST Channels
The more new FAST channels there are, the harder it is for them to stand out to advertisers that have long perceived them as the bargain bin of streaming. One way to grab the attention of advertisers is to provide the data and transparency they’ve long been asking for from CTV partners.
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CTV Roundup
The Debate Over Premium Content Is Holding Back Programmatic CTV Growth
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content.
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CTV Roundup
Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest
In addition to taking execs through its plans to launch its own ad platform, Netflix hosted a separate event open to the press to showcase its content as part of its efforts to stand out to advertisers.
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CTV Roundup
Programmers And Platforms Make One Last Plea For Ad Dollars Ahead Of The Upfronts
Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Meanwhile, programmatic platforms, including Magnite and PubMatic, also had upfronts in mind during their Q1 earnings.
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CTV Roundup
How Streamers Respond To Mounting Pressure From Buyers And Investors
It’s been a busy week in CTV and streaming, with Google kicking off NewFronts, Paramount ousting its CEO and the IAB projecting social video will outpace CTV in 2024.
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CTV Roundup
GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace
GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump.
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