Corporate Social Responsibility

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  Corporate Social Responsibility

  How Companies Can Engage Authentically with Pride Month

  June’s dedication to Queer liberation was born from great struggle, profound loss and generational activism. For this reason, corporate campaigns have to be so much more than rainbow-colored logos, and the intention of these initiatives needs to be lasting.

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  Corporate Social Responsibility

  PR Roundup: McAfee Screws Up—Again, Executive Resonance Report, PRMuseum on the Move

  This week’s PR Roundup looks at ESPN personality Pat McAfee screwing up—again, a new report from KWT Global on executive resonance and a new partnership between PRSA and the PRMuseum.

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  Corporate Social Responsibility

  PR Strategies for Olympics Sponsors Battling Negative Media Coverage

  There are many lessons that brand sponsors of this year’s Summer Olympics should have learned from the previous Games. And just because it’s a celebrated global event, brands should not let their guard down in regards to reputation and bad press.

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  Corporate Social Responsibility

  PRNEWS Announces Winners of 2024 Digital Awards

  PRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns.

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  Corporate Social Responsibility

  [VIDEO] PRNEWS Live Discusses Earth Day Hypocrisy and Return-to-Office Policies

  PRNEWS welcomed Curtis Sparrer, Principal and Co-Founder at Bospar for a conversation regarding Earth Day and corporate values.

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  Corporate Social Responsibility

  IPR Conference Showcases Data to Improve Communication Strategies

  Many of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process.

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  Branding/Marketing

  PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads

  This week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.

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  Branding/Marketing

  PR Roundup: Body Literacy, NCAA Women’s Basketball Wins and IPR’s Emerging Leaders Program

  This week’s PR Roundup looks at a new program for emerging leaders from the Institute for Public Relations, Thinx introducing “body literacy” and women’s NCAA basketball wins with the public.

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  Corporate Social Responsibility

  [VIDEO] PRNEWS Honors Women’s History Month: PR Women Making a Difference

  Fowler and Carolonza of Green Room Communications spoke about their partnership with Mary’s Place by the Sea, a non profit organization that gives women with cancer a place to heal.

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  Branding/Marketing

  Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity

  Shrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.

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