CES 2025
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Branding/Marketing
The Creator Economy: Evolving from Storytellers to Business Advisors
The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.
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CES 2025
Disney Scores With Sports; Video Currencies Compete For Market Share At CES
Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week.
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CES 2025
Beyond the Chatbot: AI Agents, Virtual Humans and Conversational AI
The next phase of consumer interaction with AI technology will move far beyond chatbots, according to a panel of AI experts speaking at CES on Monday ahead of its official kickoff on Jan. 7. AI agents will dominate brand engagements, customer service interactions and avatar-led gaming experiences.
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CES 2025
CTA State of the Industry Address and Panasonic Holdings Keynote Livestream
January 7, 2025 – 8:30 AM PST
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CES 2025
Meet AdGood, A Nonprofit That Helps Other Nonprofits Buy CTV Ads
AdGood, a nonprofit with a streaming ad platform and a mission to help other nonprofits access streaming media, officially launched during CES in Las Vegas this week.
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CES 2025
Why Communicators Should Pay Attention to AI and Creative Rights Litigation
At CES 2025, the panel “AI and the Crisis of Creative Rights: Deepfakes, Ethics, and the Law” tackled the intersection of AI tech, intellectual property and ethics—which the PR industry and communicators, particularly those working with content and content creators, should pay close attention to.
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