CES 2025
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CES 2025
New Event Technology Unveiled at CES 2025: Introducing XtendLive
Easy to use. Simple to set up. Deep data and analytics. We grabbed a few minutes on our Marketing Innovators Stage at CES 2025 to learn more about new event management tool XtendLive. We also talked digital events, the changing digital+live landscape, and tech trends impacting the evolution of event tech. More from CES 2025: […]
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Branding/Marketing
CES 2025: A Conversation with SKDK
Thornell and Managing Editor Nicole Schuman discussed the benefits of agencies coming to CES, innovations in storytelling, and navigating an upcoming changes to the tech policy landscape.
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CES 2025
CES 2025: Behind the Scenes of CES PR
Get a behind-the-scenes look with Cat Forgione, Director of CES Communications, including media days, staffing executives for a myriad of interviews, how the staff divides and conquers media inquiries, broadcast setups and more.
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CES 2025
Retail Media, News, and Next-Gen Advertising Take Center Stage at CES
CES may be about seeing the most cutting edge consumer tech, but Consumer Technology Association CEO, Gary Shapiro, wants attendees to see the personal connections, too.
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CES 2025
Bringing Tech Hype ‘Back To Earth,’ With Digitas Innovation Lead Morgan Pomish
The phrase “just because we can doesn’t mean we should” applies at the Consumer Electronics Show (CES) in Las Vegas, where it’s easy to get overwhelmed by the potential of so many new products and gadgets (not to mention all the flashing slot machines). But for Morgan Pomish, head of innovation solutions at Publicis-owned digital […]
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CES 2025
Watch On Demand: Harnessing AI for More Human Brand Experiences
A one-size-fits-all approach to a brand experience just doesn’t cut it anymore. Let’s discuss how putting audience psychology and behaviors at the forefront, enhanced by powerful tools like Artificial Intelligence (AI), can help marketers tailor engagements to how people think, feel, and act in real-time. And what that can do to create an experience that […]
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CES 2025
CES 2025: Inside the Delta Keynote Experience at Sphere in Las Vegas
Following in the footsteps of HPE Discover, Delta became the second brand to ever leverage Sphere for a keynote experience, and the first to do so as part of the CES lineup in Las Vegas. The much-anticipated livestreamed event, hosted Jan. 7, was open to some 18,000 trade show attendees and Delta employees, and featured […]
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CES 2025
6 CMOs Dish on AI, Content Creation and Brand Building at CES
At C Space at CES, six brand-side CMOs shared insights on AI, content creation, brand building and more during the first official day of the show.
