Behind the News
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Behind the News
The FTC Casts Shade on Data Clean Room Privacy Promises
Data clean rooms (DCRs) are hyped as a privacy-safe alternative to audience targeting, but the FTC isn’t buying it. In a blog post, the FTC says that DCRs “are not rooms, do not clean data, and have complicated implications for user privacy, despite their squeaky-clean name.” And they have a message for any brand or […]
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AI
What the Tragedy of Sewell Setzer III Teaches Publishers About Using AI Chatbots
Tragedy struck last week when a teen took his own life, leading some critics of AI to question if a Chatbot is partially responsible. Now, with Character.AI facing a wrongful death lawsuit, how much is Sewell’s death the startup’s responsibility?
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Behind the News
Click, Cancel, Clash: Inside Ad Tech’s Fight Against the FTC’s New Rule
The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC) to block its new Click to Cancel rule. Is the FTC “overstepping its authority?” Let’s dig into why the industry is pushing back.
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Behind the News
From Across the Pond: How The Independent Is Capturing U.S. Readers
In the past year, The Independent experienced a 120% increase in reader engagement and 50% increase in U.S. readership. What’s the secret? The Independent creates a trusted, curious audience at the right moment.
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Behind the News
Google vs DOJ Trial Week 3: Ad Tech Spaghetti and Courtroom Drama
Get the lowdown on week three of the Google vs. DOJ trial from the AdMonsters editors. The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem.
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Behind the News
Google on Trial: Unpacking Week Two of the DOJ’s Case and What It Means for Publishers
As week two of Google’s antitrust trial unfolded, publishers were stepping out of the shadows. With testimonies revealing Google’s deep grip on ad tech, we unpack how this could reshape the industry and finally give publishers their due. Watch the full breakdown and get the highlights of the trial here.
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Behind the News
Google’s $250 Million ‘Gift’ to California News – Is It Really a Gift or Just a Clever Tax Dodge?
Google’s $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid regulation? Dive into the implications for the future of news and AI-driven search.
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Behind the News
What Apple’s Distraction Control Means for Publishers
Apple’s new Distraction Control feature could reshape digital advertising, affecting how publishers engage users and generate revenue. In this exclusive Q&A, Vegard Johnsen from eyeo explains what this means for the future of online content and advertising.
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Behind the News
Dotdash Meredith’s Cookieless Conquest and the Publisher Pulse: Notes from AdMonsters Publisher Forum Boston
Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Plus, gain key insights from AdMonsters Publisher Forum Boston on future-proofing revenue strategies in a shifting digital frontier.
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Behind the News
The Perils of Hashed IDs: FTC Reasserts They Are Not Anonymous
In a recent blog post, the FTC reiterated a critical privacy principle: hashed IDs are not anonymous. Despite some companies’ claims, hashing—a process that transforms data like email addresses or phone numbers into seemingly random strings—does not render data anonymous.
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