Behind the News
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Behind the News
The Super Bowl LIX Ad Playbook: Data, Dollars, and the Shifting Rules of Engagement
Super Bowl LIX went beyond the splashy commercials to showcase a live experiment in how the ad ecosystem is shifting. Armed with data from AD-ID, EDO, XR, Zappi, AdImpact, and expert insights from industry leaders like Amy Leifer of DIRECTV Advertising and Sarah Lewis of ShowHeroes, we dug into this masterclass outlining advertising’s next moves, from data-driven playbooks to creative gambles that either scored big or fumbled hard.
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From SEO to GEO: How AI Search is Reshaping Digital Visibility
AI-driven search tools like Perplexity and Deep Research streamline product research, raising questions about the future of specialized review sites, impulse buys, and SEO. As Google integrates AI further, publishers must adapt to Generative Engine Optimization (GEO) to stay visible.
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AI
Grammy Gold: What the 2025 Awards Tell Us About the Future of TV Advertising
As one of the most important nights of the year in the music industry, the Grammys pulls in millions of viewers vying to see their favorite artists perform and potentially win history-making awards. For brands, it means they can reach users who fully engage with their TV screens.
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Behind the News
Digital Advertising Malware in 2024: Lessons for 2025 and Beyond
The 2024 Ad Quality Report found that over 70% of users now perceive at least half of online ads as untrustworthy—a trend fueled by a 10% year-over-year surge in malvertising levels in 2024. Malvertisers are increasingly exploiting social engineering tactics to deceive users.
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Behind the News
When the Clock Stops: Ad Tech Leaders Weigh In on TikTok’s Potential Ban
If the TikTok ban proceeds, the ripple effects will be profound, forcing advertisers to reallocate budgets to platforms like YouTube and Meta. As the industry braces for the next chapter in the TikTok saga, questions remain about how brands and platforms will adapt to the new regulations.
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Behind the News
IP Address Targeting: Privacy Myth or Marketing Must?
Google announced that the company will allow advertisers to target audiences using their IP addresses starting next month. Is it a step towards balancing privacy with advertising effectiveness? Or is it a slippery slope towards invasive tracking?
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AI
Ad Tech CES 2025: AI, Everywhere, All At Once
As we delve into the key takeaways from CES 2025, it’s evident that ad tech is going through a significant transformation, but the industry is no stranger to change. We spoke with industry experts who attended CES, and here’s what they had to say.
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AI
Human and Tollbit Announce Publisher Tools To Ensure AI Agents Pay for Content Access
AI companies have been training their models using publishers’ content without asking or paying for it, making publishers angry enough to sue. A new partnership between HUMAN Security and TollBit might help fix this problem.
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9 Ad Tech Leaders React to the DOJ’s Plans for Google
What happens if Google is forced to divest Chrome or Android? How might Google’s potential breakup reshape digital advertising? Seven industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech.
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Behind the News
Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation
In a surprising turn of events for hip-hop battles, Drake has filed a lawsuit against Universal Music Group (UMG) and Spotify, alleging a complex scheme to artificially boost the popularity of Kendrick Lamar’s diss track “Not Like Us.” At the core of Drake’s allegations is that UMG employed bots to inflate streaming numbers for Lamar’s track.
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