B-to-B Events
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Agencies
Chief Marketer Unveils 2025 Agencies of the Year
Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.
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B-to-B Events
The Brief: Breakup Calculators and Subway Sketches
This week’s hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas.
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B-to-B Events
Measuring the Impact of Employee Events
If you’re not measuring the impact of your internal events you’re missing out. Just as external events are measured to assess their success and impact, internal events should be evaluated with the same level of care and precision. Join us for a 30-minute conversation as we unpack the world of internal and employee events and […]
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B-to-B Events
Guest Column: Best Practices for Measuring Employee Events
In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of company culture, employee engagement, and business success.
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B-to-B Events
Women in Events Special Report: The Big Career Conversation
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research 10 years in the making.
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B-to-B Events
The Brief: Cosmic Luggage and $0 Days
This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators.
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B-to-B Events
Three Insights on a Cityscape-inspired Expo Design from Dish Network’s Team Summit Expo
Team Summit is Dish Network’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new Dish products, strategies and technology through training and general sessions. The approximately 45,000-square-foot space features different business units and anywhere between 13 […]
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B-to-B Events
Trade Show Industry Updates: News, Data, Trends
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Data Event Marketer released the Measurement in the AI Age report, which explores AI for measurement in events and trade shows as well as data security and the neuroscience of attention, among other […]
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B-to-B Events
Case Study: How Instacart Leveled Up Booth Engagement with Gamification
At Groceryshop, a trade show for grocery and consumer packaged goods that took place Oct. 7-9 in Las Vegas, Instacart brought a fresh approach that invited attendees to “level up” their business and enhance customer experiences. A bold visual statement with checkerboard patterns and bright, splashy colors, the eye-catching 20-by-40 square-foot activation, designed and produced […]
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B-to-B Events
Special Report: Event Measurement in the AI Age
The meteoric rise of artificial intelligence has enabled the industry to focus on collecting the right data—and make it actionable. Marketers are prioritizing metrics that inform strategic decision-making. They’re using new, and much improved, technology and taking cues from neuroscience. As a result, they’re gathering meaningful intel from, and about, their audiences, then reimagining their […]
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