B-to-B Events
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B-to-B Events
Deepfakes and Trust: Inside Accenture’s Experience at CES 2025
At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinvention—and trust—through experiences that broke through even at the largest tech show of the year. Just off the show floor at The Venetian Expo, the company’s branded lounge was about what’s next and how it translates […]
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B-to-B Events
CES 2025: Five Things to Know About HERE Technologies’ Sustainability Strategy
Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Center’s West Hall, HERE Technologies’ 3,500-square-foot booth proclaimed in a banner overhead, “There’s more in HERE.” And from a design strategy perspective, there certainly was. For nearly a decade at CES, the location technology […]
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B-to-B Events
The Mocktail Movement Goes Mainstream
What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute “must-have” at events in the year ahead. Offering mocktails (non-alcoholic cocktails) to event-goers isn’t a new concept, but a growing […]
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B-to-B Events
People’s Choice: Our Top 10 Most-read Stories of 2024
Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the “Glicked” phenomenon, to the viral break dancer from the Paris Games. But industry pros made an impact, too, activating experiences that challenged perceptions, pushed boundaries, drove loyalty and delivered joy. Following […]
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Agency Life
Agency Leader Chats: Changes, Culture, Themes for the Year Ahead
The outlook for agencies is “steady.” Satellite offices are popping up, business is on the rise, and development, hiring, marketing and launching new services are among the major investments that agency leaders say they are making for 2025. A three-year trend continues with creative and account services roles serving as top headcount growth areas, as […]
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Agency Life
5 Lessons in Immersive Storytelling from DesignScene and Secret Theatre
In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore. It’s a partnership and evolution for both companies, as the worlds of immersive theatre […]
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B-to-B Events
Roundup: 10 Things We Loved in Trade Shows in 2024
One of our favorite perks of covering trade shows is exploring what’s happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. We rolled back the tape and came up with a list of things we loved this year and […]
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B-to-B Events
The Top Thrills, Chills and Frills from IAAPA Expo 2024 in Orlando
The theme park and attractions industry isn’t known as the “business of fun” for nothing. When manufacturers and suppliers of roller coasters, water slides, arcade games, inflatables, f&b, haunts and theming come together, it’s a lively show floor filled with rides, lights, laughter and screams, not to mention tasty samples and sensorial experiences. IAAPA Expo […]
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B-to-B Events
Q&A: 10 Minutes With Exhibit Design Icon Mitchell Mauk
Exhibit design is a confluence of architecture, technology, innovation, and even fine art, says Mitchell Mauk, founder of California-based Mauk Design. With over 30 years of experience designing for clients such as Apple, McDonald’s, Duncan Aviation, and PlayStation, and even doing advanced furniture design for Herman Miller, Mauk still lets communication drive his designs for […]
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Agencies
Chief Marketer Unveils 2025 Agencies of the Year
Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.
