B-to-B Events
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B-to-B Events
Five Insights on Designing Impactful Keynote Programs from Panasonic at CES 2025
In a dark ballroom at The Venetian Expo in Las Vegas, a spark of light streams across the screens. The host, actor Anthony Mackie, approaches center stage and holds up an item: “Panasonic’s story began over a century ago with this—the double socket. This is the spark that ignited decades of innovation and passion, comfort […]
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B-to-B Events
As Trade Shows Embrace Influencers, Exhibitors are Leveling up Engagement
It wasn’t too long ago that social media influencers weren’t even considered media at trade shows and had a hard time getting press passes. Now its crucial to connect influencers and exhibitors, and the National Hardware Show, taking place March 18-19 in Las Vegas, is doing exactly that with its new NHS Influencer Summit. Building […]
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B-to-B Events
Beyond the Booth: How Exhibitors Can Leverage Restroom Real Estate
“Last night was… not exactly legal,” read a sticker placed on the mirrors in bathrooms at the Mandalay Bay Convention Center during SuperZoo 2024. Trippy images from a wild night on the town, such as dogs getting chased by a police car down the Las Vegas Strip along with portraits of the team members as […]
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B-to-B Events
Three Ways Siemens Leverages Data for High-Performance Exhibits
How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? Siemens, in partnership with Freeman’s A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The exhibits were […]
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B-to-B Events
Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows
Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. 10-12 to the Las Vegas Convention Center. These shows are all about a unique blend of vibe and business. While there […]
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B-to-B Events
Event Measurement: EM and EMMC Extend Partnership
Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The year-long collaboration will provide experiential marketers with important tools and resources designed to help them track and measure the success of […]
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B-to-B Events
Company Rock Stars
In the age of influencers, companies are leaning into influence, showcasing their leaders, their people, and becoming more public-facing, all to help their target audiences (internal and external) feel more connected to the brand. Indeed, it’s the company rock star era, with luminaries like Richard Branson having helped pave the way. “People want to consume […]
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B-to-B Events
The Brief: ‘Zero Bodegas’ and Tunnels of Love
This week’s hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations.
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B-to-B Events
Micro-Experiences
Experiential marketing is often billed as big thinking, and thus, big things. But event professionals know that the value is in the moment, and sometimes transforming a space the size of a postage stamp into a tiny brand oasis can create exponentially big impact. Let’s take a look at how micro-experiences are evolving in the […]
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B-to-B Events
L.A.-Based Event Profs Share Perspectives on the Wildfires’ Impacts
In the wake of the wildfires that erupted across the L.A. area on Jan. 7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. Tonight, stars like Billie Eilish, Lady Gaga, Olivia Rodrigo, Sting, Jelly Roll, Anderson .Paak and Stevie Nicks will be performing […]
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