B-to-B Events

• 

  B-to-B Events

  SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines

  In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. From lounges to guerrilla campaigns to brand immersions, here’s what caught our attention. (Read part one of our coverage here, and stay tuned for our full field report.) Related […]

  From

• 

  Agency Life

  Industry Perspectives: Meet XARA, the AI Intern at Jack Morton

  They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds. Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. 26 its first AI-generated virtual intern, XARA, […]

  From