Agencies
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Events
AI, Trust and IRL: Five Takeaways for Marketers From the DOOH DPAA Global Summit
The 2025 DPAA Global Video Everywhere Summit on Oct. 14 gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. Following are five takeaways for marketers on the topics of AI, building and maintaining brand trust, and establishing human connections through experiences.
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Agencies
Essentials for Creative Briefs That Produce Strong Work
A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the ANA.
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Agencies
Report: MBAs More Common Than Agency Experience Among Global CMOs
Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence.
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Agencies
Chief Marketer Names 2024 People of the Year
Chief Marketer’s People of the Year Awards shines a spotlight on the brightest minds in marketing—the game-changers and rule-breakers who have pushed the envelope, elevated groundbreaking ideas and refused to settle with the status quo.
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Agencies
Chief Marketer Unveils 2025 Agencies of the Year
Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.
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Agencies
Agency Elite 2025: The Top PR, Marketing and Communications Firms
PRNEWS’ annual list of the most innovative PR, marketing and communications firms in the business.
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Agencies
Chief Marketer Announces 2024 Campaigns on the Year Honorees
The editors of Chief Marketer have named the 2024 Campaigns of the Year. Showcasing groundbreaking ideas and innovative strategies, the winners and honorable mentions have truly set the standard for marketing brilliance.
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AI
Retailer Marleylilly Finds Personalization and Segmentation Success With AI Marketing Tool
Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive.
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Branding/Marketing
Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market
Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and flexible approach.
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Technology
5 Ways AI-Powered Digital Transformation Has Changed B2B Software Marketing
Drawing insights from Holly Rollo’s new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.
