Experiential
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B-to-B Events
The Mocktail Movement Goes Mainstream
What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute “must-have” at events in the year ahead. Offering mocktails (non-alcoholic cocktails) to event-goers isn’t a new concept, but a growing […]
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B-to-C Events
How Verizon’s First Super Bowl FanFest is Going Beyond NOLA
As the Official 5G Network of the NFL, Verizon has partnered with the league to power new experiences and connect football fans with the action this season, but the brand is ramping up the hype around Super Bowl LIX,
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B-to-B Events
People’s Choice: Our Top 10 Most-read Stories of 2024
Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the “Glicked” phenomenon, to the viral break dancer from the Paris Games. But industry pros made an impact, too, activating experiences that challenged perceptions, pushed boundaries, drove loyalty and delivered joy. Following […]
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B-to-C Events
Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season
Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From “sailgates” to luxury bathroom trailers to germ zones, here’s how sponsors played the field. ALTEC LANSING The industry […]
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B-to-C Events
Best of Festive Season: Barbie’s StreamHouse, Coke’s Holiday Train, Dior’s Perfumery and More
The holidays are upon us, and once again, the industry is rising to the occasion to deliver a range of events and activations that are illuminating the season alongside their products and services. Per usual, we’ll bypass coverage of the city tree-lighting ceremonies, corporate galas and virtual gift shops in favor of hands-on brand experiences […]
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B-to-C Events
The Brief: Snail-drawn Carriages and Krampus Bars
This week’s hot takes on hot topics in experiential marketing cover Krampus Bars, “Garriages” and Squid Gamification.
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Agency Life
Agency Leader Chats: Changes, Culture, Themes for the Year Ahead
The outlook for agencies is “steady.” Satellite offices are popping up, business is on the rise, and development, hiring, marketing and launching new services are among the major investments that agency leaders say they are making for 2025. A three-year trend continues with creative and account services roles serving as top headcount growth areas, as […]
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B-to-C Events
Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe
Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. In 1986, Michael Smolyansky launched the company with a mission to transport his ancestors’ formula for kefir from the mountains of the […]
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Agency Life
Q4: Event Industry People Moves, News, and Deals
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires Renée Austin has joined Civic Entertainment Group as managing director, head of growth. Austin’s 21-year career has spanned roles at IPG and The Weber Shandwick Collective. Cheerful Twentyfirst has announced […]
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Agency Life
Anniversary Stories: Get to Know Maureen Ryan Fable, 20-Year CEO at FIRST
Over her 20-year tenure as the group ceo of FIRST, a global brand experience agency which creates global events leveraging content, creative, digital technology, management and delivery, and data and insights, Maureen Ryan Fable has leaned on a formula for success that involves creating opportunities for clients and employees, and executing on a variety of […]
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