Event Marketer Archives - Page 9 of 44

Three Ways Tullamore D.E.W. Uses St. Patrick’s Day as a Business Opportunity

For Tullamore D.E.W., St. Patrick’s Day isn’t just a cultural celebration—it’s also big business. Irish whiskey continues to see explosive growth, particularly in the U.S., which accounts for 40 percent of exports. And as the second biggest brand in the category, Tully is leaning on experiential to stay relevant and score mindshare at events like […]

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B-to-B Events

Announcing the 2025 Ex Awards Finalists

The editors of Event Marketer unveil the finalists of the 2025 Ex Awards, the most prestigious recognition program for the experiential marketing industry.

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B-to-B Events

Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Artificial intelligence was front and center at HIMSS25, with announcements about […]

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B-to-C Events

Nostalgia Marketing

A widespread longing for the “good old days” has opened up ample opportunities for brands to craft nostalgic experiences that tap into consumers’ fondest memories. Millennials and Gen Z, in particular, are craving a trip down memory lane, and marketers are responding with events that evoke the warm-and-fuzzies, and as a result, foster personal, and […]

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B-to-B Events

Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025

Health care conferences can often come off as sterile. Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experience—but not at VMX 2025. The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC) […]

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B-to-C Events

SXSW 2025: FX Teases ‘Alien: Earth’ with an Immersive Wreckage Pop-up

A mysterious space-vessel crash appeared in Austin, TX, during SXSW. Curious (and brave) passersby who stumbled upon FX’s The Wreckage activation had a chance to step inside and uncover details from the upcoming “Alien: Earth” series, a prequel to the 1979 film “Alien” that started the franchise. Before receiving credentials and instructions to enter, participants […]

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B-to-C Events

SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

It’s business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38th annual event, March 7-15, may mark the end of an era for the tentpole. As hundreds of thousands of global attendees explore sessions, artistic showcases, expos and, of course, larger-than-life brand experiences this year, the city is preparing to […]

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B-to-C Events

Parking Lot Activations: Exploring No7’s Skin Rehab Double-Decker Bus

From March 7-8, skincare brand No7 stopped traffic on International Drive, one of the busiest roads in Orlando, with a bright green, double-decker bus. No7 took over a Walgreens parking lot in the heart of the Orlando Entertainment District with its Derm Solutions Skin Rehab Tour bus, which is traveling around the country to introduce […]

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B-to-C Events

SXSW 2025: Lush Tackles Gun Violence with its ‘Bloom A New Day’ Activation

Lush Cosmetics has deep roots in activism, even billing itself as a “campaigning organization fronted by a soap shop.” And at SXSW 2025, the brand proved as much. From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the […]

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B-to-B Events

Field Report: Top Exhibits at Design & Construction Week 2025

If you’re tired of designing exhibits within the confines of a brand’s colors, you’ve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Design & Construction Week (DCW) that brings together the International Builders’ Show (IBS) and the […]

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