Experiential
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B-to-B Events
NRF 2025: Five Exhibit Design Trends from Retail’s Big Show
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York City’s Javits Center to explore how some of the world’s biggest retail brands approached exhibit design and engagement at the National Retail Federation’s “Big Show.” An estimated 40,000 people […]
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B-to-B Events
Deepfakes and Trust: Inside Accenture’s Experience at CES 2025
At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinvention—and trust—through experiences that broke through even at the largest tech show of the year. Just off the show floor at The Venetian Expo, the company’s branded lounge was about what’s next and how it translates […]
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Festivals & Fan Cons
How Dating Apps Are Going Offline to Combat the Loneliness Epidemic
It’s a brand-new year, and singles are taking the time to reflect, reset and restart their dating journeys with open hearts. The first Sunday in January is annually recognized as Dating Sunday, the busiest day for dating apps, and Tinder revealed the internal data to back this up: Swipe activity is nearly 20-percent higher than […]
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B-to-B Events
CES 2025: Five Things to Know About HERE Technologies’ Sustainability Strategy
Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Center’s West Hall, HERE Technologies’ 3,500-square-foot booth proclaimed in a banner overhead, “There’s more in HERE.” And from a design strategy perspective, there certainly was. For nearly a decade at CES, the location technology […]
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B-to-C Events
The Brief: Toy-Sized Showrooms and Fantasy ‘Foodball’
This week’s hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, it’s The SNL50 Experience.
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B-to-C Events
Miami Art Week: 10 Experiential Ideas Worth Stealing
Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale event’s ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and […]
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2025 Ex Awards
Welcome to the world’s largest recognition program for experiential marketing. For 23 years, the Ex Awards has shined a global spotlight on the power of brand experiences and the best use of face-to-face marketing. The biggest brands and agencies in the world compete each year, and the program is judged entirely by brand-side marketers. Enter […]
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B-to-C Events
A More Experiential Era in Pop Star Sponsorships
Olivia Rodrigo. Charli XCX. Big Sean. Sabrina Carpenter. These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with […]
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B-to-C Events
As a TikTok Ban Looms, A Look at Five Brands That Found Success with the Social Media App
TikTok is set to go dark in the U.S. on Jan. 19, as the Supreme Court upheld the law that would ban the app. Before it goes away, explore the brands that did TikTok right.
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CES 2025
BMW ‘Shrinks’ Product Experts (and Tim Meadows) in its CES 2025 Experience
The façade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did. The talk of the show this year, the experience at the Las Vegas Convention […]
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