Experiential
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B-to-B Events
Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear
The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. 13-16. The largest and longest-running promotional products trade show, it’s a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. EM swapped our uncool ankle socks for […]
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Trade Shows
Event Marketer, EDPA Announce a Partnership for 2025
The new partnership gives EDPA members expanded access to the experiential marketing industry’s top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data.
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Festivals & Fan Cons
Sundance 2025: Adobe Expands its Brand House, Keys in on Experience Design
Adobe’s signature red square logo adorns a new space this year in Park City, UT, as the brand enters its 14th year as a sponsor of the Sundance Film Festival and its second with a physical space. This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 […]
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B-to-B Events
NRF 2025 Ideas: Four Experiential Tactics We Loved
They call NRF “Retail’s Big Show” for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, […]
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B-to-C Events
HOSTED CORPORATE PROGRAM FOR END-USER CLIENTS OF EDPA EXHIBIT HOUSE
EDPA members are invited to bring their corporate end-user clients with them to EMS—so your clients can experience the Experiential Marketing Summit for themselves… at no cost to them (or you). “The EDPA has always had a great relationship with Event Marketer,” says president Chris Griffin. “As the lines blur between corporate event teams and […]
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CES 2025
Video: 29 Questions with Panasonic at CES 2025
Ever wonder what the head of marketing and comms for Panasonic and a Czarnowski vp of accounts have to say about CES, experiential and emojis? We found out through 29 rapid-fire questions asked during a tour of the brand’s CES 2025 booth.
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B-to-C Events
The Brief: Ice Festivals and Big Rings
This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings.
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B-to-C Events
The Rise of Women’s Sports Activations
Endorsements of female athletes is an evergreen marketing strategy, but women’s sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. For early movers in the event community, it’s an exciting […]
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B-to-B Events
Q&A: How One Event Speaker is on a Mission to Support Sober Lifestyles
Event networking experiences often revolve around the bar. Once those black-cloth topped carts roll out, it’s a signal to socialize and sip while doing it, often at the end of the day. For those who don’t drink alcohol, the bar cart can be triggering, and the timing of the networking, cumbersome. It wasn’t until Laura […]
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