Event Marketer Archives - Page 6 of 39

The Brief: Lay’s Lights and Parking Lot Coffees

This week’s hot takes on hot topics in events cover Lay’s Lights, fancy parking lot coffees and the debut of Ulta Beauty World.

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B-to-B Events

Swag-tivities

Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. In fact, it’s a conversation that event marketers have been locked in for the better part of a decade—remember Hershey’s Take5 Swag Exchange campaign at […]

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B-to-B Events

Meet the 2025 B-to-B Dream Team

It began with a mission: “If Event Marketer started its own brand, here’s who we’d hire.” And in the nine years since we reimagined our Dream Team recognition program to focus solely on b-to-b event marketers, we’ve established quite the corporation. This year, we add 12 more professionals to our roster, and we’re introducing you […]

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B-to-C Events

Six Lessons on Inclusion from Primark’s Fully Accessible Launch Event

Even the smallest of gestures can make an attendee with disabilities feel seen. It’s one of many valuable lessons that fashion retailer Primark learned while planning a fully accessible launch event for the debut of its new 49-piece adaptive clothing range. To support attendees with an array of needs, the brand ensured every detail of […]

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B-to-C Events

CSR Campaigns: Inside Intuit’s Financial Literacy Forum Series with the NFL

The momentum behind personal finance education is growing, and Intuit is joining the movement with a CSR mission and event series. Timed with Super Bowl LIX, the global financial technology platform launched a national Financial Literacy Forum series in collaboration with the NFL and its Inspire Change social justice initiative. The series aims to introduce high school students around the country to essential financial skills and concepts through hands-on education sessions and tools powered by Intuit for Education.

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B-to-B Events

Sweet Relief: Eight Ways to Build a Zen-inspired Brand Experience

The world could use a collective deep breath right about now, and brands are responding with Zen-inspired experiences designed to put consumers at ease. As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, they’re creating sanctuaries where attendees have an opportunity to get present […]

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B-to-B Events

B-to-B Dream Team 2025: Meet Valerie Strehle

When an event organization operates under the code name GSD, or Get Shit Done, you know it has some serious momentum behind it.

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B-to-B Events

Nine Ways to Make First-time Conference Attendees Feel at Home

Executives from Cisco, Salesforce, Dell, Webflow and Workiva share their top tips for rolling out the welcome wagon.

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B-to-B Events

Five Insights on Designing Impactful Keynote Programs from Panasonic at CES 2025

In a dark ballroom at The Venetian Expo in Las Vegas, a spark of light streams across the screens. The host, actor Anthony Mackie, approaches center stage and holds up an item: “Panasonic’s story began over a century ago with this—the double socket. This is the spark that ignited decades of innovation and passion, comfort […]

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