Experiential

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  Agency Life

  Event Ops, Part 1: Insights, Ideas & Tips from the Event Industry Frontlines

  From the editors at Event Marketer comes Event Ops, a series of live conversations about event execution, operations and production with the agency ops stars who make so much of the magic happen. Live on LinkedIn February 29, 2-2:30pm ET with Sparks’ Bill Cembor and Mosaic North America’s Greg Wamsley.

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  B-to-C Events

  SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin

  SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, present celebrity-led keynotes, and offer leading professional development for creatives and marketers, brands are preparing to capitalize on earned media and influencer buzz. […]

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