Event Marketer Archives - Page 22 of 31

May/June: Event Industry People, Deals, and Moves

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. She will be based in London and report to Adam Cunningham, chief strategy officer and Kelly […]

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B-to-B Events

HPE CMO Jim Jackson Talks the ‘Sphere Effect’ and the Future of Keynote Content

Hosting the first-ever corporate keynote event at Sphere Las Vegas as part of HPE Discover, June 17-21, is just the beginning for the Hewlett Packard Enterprise team. The brand is hosting its biggest showcase buildout ever for the conference this week at The Venetian Convention and Expo Center, has made a high-profile partnership announcement with […]

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B-to-B Events

Field Report: Inside the HPE Discover Keynote at Sphere Las Vegas

There is a new bar set for keynote brand storytelling and corporate events: If what you’re experiencing makes your skin tingle. That’s how the audience felt at the HPE Discover keynote, “Intelligence Has No Limits,” held at Sphere Las Vegas on June 18, the first corporate event to leverage the venue’s “largest LED screen on […]

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Agency Life

Guest Column: The Event Measurement Fundamentals

In the dynamic world of event marketing, where every moment is an opportunity to impact an audience, understanding the effectiveness of your efforts is paramount.

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B-to-C Events

The Brief: ’80s Brats and Mega-rich Superfans

This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans.

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Trade Shows

Field Report: Six Showstopping A/V Exhibit Displays from InfoComm 2024

Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. From kinetic LED walls to intricate projection mapping, there was plenty of design inspiration and wish-list-building on […]

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B-to-B Events

Field Report: Top Booth Builds at Licensing Expo 2024

From Sonic the Hedgehog to monster trucks to museum art, the Licensing Expo showcased the best in IP and brought together more than 12,000 international attendees as well as 5,000 brands to Mandalay Bay Convention Center in Las Vegas, May 21-23. While most of the brand’s footprints are leveraged for meeting space, there’s still plenty […]

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B-to-C Events

Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions

Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried conversations. As part of a year-long campaign surrounding the launch of the Intel Core Ultra mobile processors for first-gen AI PCs, Intel is inviting emerging new media artists to showcase the product’s power in a living art gallery where each […]

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B-to-C Events

How e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat

When e.l.f. Cosmetics cruised into this year’s Indianapolis 500 as the first-ever beauty brand to serve as a primary sponsor of a driver, it didn’t just offer a “Lip Oil Change”; it aimed to foster systemic change, too.

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B-to-B Events

2024 Food & Beverage Trends to Inspire Your Event Menus

If it feels like you’ve suddenly become surrounded by foodies, you’re not alone. According to the National Restaurant Association’s 2024 “What’s Hot Culinary Forecast,” social media is influencing how consumers cook, eat and interact with restaurants. And it’s now an essential ingredient to culinary professionals’ work, whether it’s incorporating social media trends into dishes or […]

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