Topic

Experiential

  • Trade Shows

    Design Inspiration: A Sneak Peek at the U.S. Pavilion Build at Expo 2025 Osaka

    When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world and explore the theme of “Designing Future Society for Our Lives.” How will the United States be represented, and what cultural and societal influences have informed the design of the U.S. pavilion?  Traditionally, the World […]

    From
  • Agency Life

    Q3: Event Industry People, Deals, and Moves

    Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires rEvolution has appointed Ross Arnold to the newly created position of Head of Europe. He most recently led the Sports & Entertainment Consulting team at Wasserman, and prior to that, […]

    From
  • B-to-C Events

    How Jameson is Rabble-rousing Fans with a ‘Touchdown in Dublin’ Tailgate Tour

    Several NFL games will be played overseas this football season, but none of them will take place in Ireland. And Jameson has something to say about that. So on Sept. 6, the Irish whiskey brand fired up a rally bus and a partnership with former Patriots wide receiver Julian Edelman and parked outside NFL Headquarters […]

    From
  • B-to-C Events

    The Brief: Harvesting Screams and Ferry Fashionistas

    This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS.

    From
  • Trade Shows

    Q&A: 10 Minutes with John Blyth of Ricoh

    When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show for printing, storytelling can make the difference between an exhibit with a flat message versus one that is three dimensional. For Ricoh, a multinational imaging and electronics company, design and messages inspired by the brand’s Japanese roots helped place personas […]

    From
  • B-to-C Events

    Field Report: King’s Hawaiian Launches the Snack House Tour with Eli Manning and a Pretzel Bites Mobile

    Under blue skies in Manhattan’s Flatiron Plaza on Thursday, Sept. 12, an orange force baked its way into the morning commute as King’s Hawaiian, known for its rolls and breads, officially launched the Snack House Tour promoting its new Soft Pretzel Bites product and grand entrance into the snack category. NFL legend and brand spokesperson […]

    From
  • B-to-B Events

    Surf Expo Exhibit Trends: Brands Roll in with Wood Features, Pony Walls, Live Models

    We were stoked to attend our first Surf Expo, Sept. 5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. From wetsuits to bucket hats to flip-flops, we explored the variety of exhibits that made up the largest and longest-running watersports, beach and resort lifestyle trade show, and noticed five exhibit design and build trends that were unique to Surf Expo and the watersports audience.

    From
  • B-to-B Events

    Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo

    As the Florida heat was raging outside, Surf Expo brought cool, beachy vibes from the watersports and coastal lifestyle industries to Orlando’s Orange County Convention Center (OCCC), Sept. 5-7. More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts.

    From
  • Sponsorships

    Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’

    AARP, the association for people 50 and older, is all about popping up in unexpected spaces where it can engage its current audience as well as the next generation. When the Rolling Stones approached AARP to sponsor the ’24 Hackney Diamonds North American Tour, which hit 16 cities from April to July, the brand saw an opportunity to satisfy that dual-purpose strategy and supersize on surprise and delight.

    From
  • B-to-B Events

    Small Conference, Big Thinking: How Quest Software Breathed New Life into its Sales Kickoff

    It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision.

    From