Experiential
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B-to-C Events
FX Activates a ‘Courtside Club’ Exhibit to Highlight One of the Biggest Scandals in Sports
When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. And that was FX’s approach when it unveiled a “Courtside Club” fan exhibit to bring to life the real events behind its limited series “Clipped” about disgraced NBA team owner Donald Sterling. The free […]
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B-to-B Events
The 2024 Fab 50: Recognizing the Event Industry’s Top Builders
The Best Exhibit and Event Fabricators Serving the Experiential Marketing Industry Like the industry it serves, the landscape of exhibit builders fabricating trade show booths, branded installations and outdoor activation structures for corporate clients is in a state of constant evolution. Maximalism is on trend, but so are purposeful materials. Trade shows are back with […]
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B-to-B Events
The 2024 It List: Recognizing the Top 100 Event Agencies
The experiential agency map is getting redrawn by newcomers, idea-centric boutiques and strategy-led shops The agency landscape is changing. Like never before. As always, clients are driving the changes. For one, a surge in post-pandemic experiential activity has finally reignited industry spending and ROI as brands fully re-lean into live events to connect with […]
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B-to-B Events
How Canva Evolved an Internal Keynote Event into an External-facing Festival of Creativity
Brands are spicing up the traditional keynote and putting a fresh spin on the announcement-focused event.
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B-to-C Events
The Brief: Philanthropic Pizzas and ‘Gaychella’
This week’s hot takes on hot topics in experiential marketing cover tot-protecting pants, “Gaychella” and pay-what-you-want pizzas.
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Agency Life
10 Ideas for Elevating Agency Holiday Gatherings
A large chunk of the U.S. may be battling a heat wave, but with planning already underway for agency holiday gatherings, many industry minds are on snowflakes and twinkling lights. Of course, planning an event for event professionals requires a little more pizzazz than your typical corporate soiree. So we gathered some agency intel and […]
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Agency Life
Agency HR Update: Training and Office Trends
Once an event professional, always an event professional. While some seasoned members of the event marketing industry left roles in the wake of the pandemic as they faced instability and the unknown, many have returned this year to what they know (well) and love. It’s one of several people and policy insights we picked up […]
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Agency Life
Lessons in Longevity: Agency EA Reveals Five Business Insights from the Past 25 Years
From surprising Oprah’s audience with a trip to Australia to launching the Samsung Galaxy Fold at Unpacked, our journey from a two-person event production company to a 100+ person, employee-owned, global experiential agency has been a hell of a ride—one that I’ve had the pleasure (and sometimes pain) of being on for over half of its existence. Reflecting on the last 25 years, here are some lessons that have shaped Agency EA’s culture and grown our strong client relationships.
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B-to-C Events
A Supersized Photo Tour: Inside 18 Brand Activations from Gov Ball 2024
The joy of experiencing a premier music festival on a warm June weekend might seem straightforward to fans, but the behind-the-scenes grind it takes to pull off such an endeavor is anything but. That much was evident when we arrived at New York’s Flushing Meadows Corona Park on June 7 for Live Nation’s three-day Governors […]
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B-to-C Events
Visit Savannah Offers Four Lessons Guiding its 11-City Summer Mobile Tour Strategy
Visit Savannah is taking Southern charm on the road. Two years since its debut award-winning experiential pop-up in New York City, the brand has taken learnings gathered to launch a mobile tour hitting 11 cities this summer.
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