Topic

Experiential

  • The Brief: Billboard Races and Bratty Birds

    This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms.

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  • Field Report: Five Design and Activation Trends from Vision Expo West 2024

    Vision Expo West returned to The Venetian Convention Center & Expo in Las Vegas Sept. 19-21, bringing its unique blend of style, tech, and bold looks. Organized by the Vision Council and RX, it featured about 350 exhibiting companies, brands, and designers from around the globe showcasing the latest innovations in frame design, lens advancements, […]

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  • Trade Show Industry Updates: News, Data, Trends

    Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates.   Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year. It will still stay at the Salt Palace in […]

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  • Facials Brand Glowbar Experiments with its First Activation Developed In-house

    Combining ice cream and facials seems like an unlikely duo, but Glowbar turned it into a sweet deal for its first activation in Philadelphia. New to the city, Glowbar sought to drive awareness of the brand and the skincare services and facial treatments available at its recently opened locations in Philly’s Rittenhouse Square and Bryn […]

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  • Tales from The Tailgate Tour: Tips for Popping up at College Football Game Day

    Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved from a cookout, foldout chairs and open trunks, to big screens, sound systems and games. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. No one has watched this tailgating evolution more closely than […]

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  • Design Inspiration: A Sneak Peek at the U.S. Pavilion Build at Expo 2025 Osaka

    When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world and explore the theme of “Designing Future Society for Our Lives.” How will the United States be represented, and what cultural and societal influences have informed the design of the U.S. pavilion?  Traditionally, the World […]

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  • Q3: Event Industry People, Deals, and Moves

    Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires rEvolution has appointed Ross Arnold to the newly created position of Head of Europe. He most recently led the Sports & Entertainment Consulting team at Wasserman, and prior to that, […]

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  • How Jameson is Rabble-rousing Fans with a ‘Touchdown in Dublin’ Tailgate Tour

    Several NFL games will be played overseas this football season, but none of them will take place in Ireland. And Jameson has something to say about that. So on Sept. 6, the Irish whiskey brand fired up a rally bus and a partnership with former Patriots wide receiver Julian Edelman and parked outside NFL Headquarters […]

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  • The Brief: Harvesting Screams and Ferry Fashionistas

    This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS.

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  • Q&A: 10 Minutes with John Blyth of Ricoh

    When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show for printing, storytelling can make the difference between an exhibit with a flat message versus one that is three dimensional. For Ricoh, a multinational imaging and electronics company, design and messages inspired by the brand’s Japanese roots helped place personas […]

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