Topic

Experiential

  • How Dating Apps Are Going Offline to Combat the Loneliness Epidemic

    It’s a brand-new year, and singles are taking the time to reflect, reset and restart their dating journeys with open hearts. The first Sunday in January is annually recognized as Dating Sunday, the busiest day for dating apps, and Tinder revealed the internal data to back this up: Swipe activity is nearly 20-percent higher than […]

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  • CES 2025: Five Things to Know About HERE Technologies’ Sustainability Strategy

    Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Center’s West Hall, HERE Technologies’ 3,500-square-foot booth proclaimed in a banner overhead, “There’s more in HERE.” And from a design strategy perspective, there certainly was. For nearly a decade at CES, the location technology […]

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  • The Brief: Toy-Sized Showrooms and Fantasy ‘Foodball’

    This week’s hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, it’s The SNL50 Experience.

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  • Miami Art Week: 10 Experiential Ideas Worth Stealing

    Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale event’s ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and […]

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  • 2025 Ex Awards

    Welcome to the world’s largest recognition program for experiential marketing. For 23 years, the Ex Awards has shined a global spotlight on the power of brand experiences and the best use of face-to-face marketing. The biggest brands and agencies in the world compete each year, and the program is judged entirely by brand-side marketers. Enter […]

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  • A More Experiential Era in Pop Star Sponsorships

    Olivia Rodrigo. Charli XCX. Big Sean. Sabrina Carpenter. These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with […]

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  • As a TikTok Ban Looms, A Look at Five Brands That Found Success with the Social Media App

    TikTok is set to go dark in the U.S. on Jan. 19, as the Supreme Court upheld the law that would ban the app. Before it goes away, explore the brands that did TikTok right.

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  • BMW ‘Shrinks’ Product Experts (and Tim Meadows) in its CES 2025 Experience

    The façade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did. The talk of the show this year, the experience at the Las Vegas Convention […]

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  • Q&A: 10 Minutes with Amelia Hay of AARP Innovation Labs on the Floor at CES 2025

    AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.  The sprawling dual exhibit featured emerging technologies from 24 startups on one side […]

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  • CES 2025: Newcomers, Block Parties and Heroes on the Show Floor

    First-time CES exhibitor Scout Motors made its announcements under the theme, “The right balance of touch, tech and connection brings people together.” It’s a message we’re seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering […]

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