Experiential
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B-to-C Events
The Brief: ‘Overnightmares’ and Boring Phones
This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite.
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B-to-B Events
Meet the Honorees: The 2024 Watchlist
30 Brand-side Event Marketers Changing the Game for Us All—One Event at a Time The event industry has always been, by definition, a people business. And what our people are seeing is that certain people at certain brands are making big lifts for their companies and, as a result, for the entire industry. There are […]
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B-to-B Events
Trade Show Industry Updates: News, Data, Trends
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Data The meetings and events industry is projected to flourish in 2025, with meeting professionals expressing confidence in its future and noting planned increases in meetings budgets, as revealed in the 14th […]
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B-to-B Events
Inside Monster Energy’s Changing, High-Octane Exhibit Strategy at NACS 2024
At this year’s convenience store trade show, NACS 2024, Monster Energy decided to shift gears and rev up the excitement for its brand and sub-brands in an adrenaline-fueled experience that was all about loud, edgy and rebellious marketing, and the energy it brings to retailers. The perimeter of the 70-foot-by-80-foot booth was wrapped in a […]
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B-to-B Events
Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024
The world’s largest mining event, MINExpo International 2024, more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. 24-26. The show is the place to see the latest tech in mining equipment and some huge pieces of equipment. […]
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B-to-C Events
From Barbie Pop-ups to College Tours, Inside Stanley’s ‘Learn More’ Experiential Strategy
Fans of Stanley’s tumblers and drinkware products are dedicated. They post about their cup collections on social media and keep up with new releases, particularly brand collabs and movie tie-ins, like Sunday’s release of the Stanley x “Wicked” collection of Quenchers inspired by the upcoming film’s Elphaba and Glinda characters. The limited-edition green and pink […]
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Trade Shows
Hot Flavors: Six Brands That Crushed Sampling at NACS 2024
Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur. The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. 8-10, setting a new record […]
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B-to-C Events
SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. From Sept. 27-28, the brand welcomed fans, influencers, brand founders and its own leadership to celebrate all things beauty and explore industry trends and innovations. For beauty superfans, it was […]
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B-to-B Events
Q&A: 10 Minutes with Luiz Pustiglione of Caterpillar Inc.
It’s not every day that you need a foldout map to navigate a trade show exhibit… Flanked by towering trucks and equipment, the 56,000-square-foot Caterpillar exhibit at MINExpo INTERNATIONAL 2024 invited attendees to the mine site of the future, showcasing the latest in automation, sustainability and energy optimization, among other areas. The footprint layout was […]
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B-to-C Events
The Brief: Trade-In Trucks and Skate Thrus
This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes.
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