Topic

Experiential

  • B-to-B Events

    Meet the 2025 B-to-B Dream Team

    It began with a mission: “If Event Marketer started its own brand, here’s who we’d hire.” And in the nine years since we reimagined our Dream Team recognition program to focus solely on b-to-b event marketers, we’ve established quite the corporation. This year, we add 12 more professionals to our roster, and we’re introducing you […]

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  • B-to-C Events

    Six Lessons on Inclusion from Primark’s Fully Accessible Launch Event

    Even the smallest of gestures can make an attendee with disabilities feel seen. It’s one of many valuable lessons that fashion retailer Primark learned while planning a fully accessible launch event for the debut of its new 49-piece adaptive clothing range. To support attendees with an array of needs, the brand ensured every detail of […]

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  • B-to-C Events

    CSR Campaigns: Inside Intuit’s Financial Literacy Forum Series with the NFL

    The momentum behind personal finance education is growing, and Intuit is joining the movement with a CSR mission and event series. Timed with Super Bowl LIX, the global financial technology platform launched a national Financial Literacy Forum series in collaboration with the NFL and its Inspire Change social justice initiative. The series aims to introduce high school students around the country to essential financial skills and concepts through hands-on education sessions and tools powered by Intuit for Education.

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  • B-to-B Events

    Sweet Relief: Eight Ways to Build a Zen-inspired Brand Experience

    The world could use a collective deep breath right about now, and brands are responding with Zen-inspired experiences designed to put consumers at ease. As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, they’re creating sanctuaries where attendees have an opportunity to get present […]

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  • B-to-B Events

    B-to-B Dream Team 2025: Meet Valerie Strehle

    When an event organization operates under the code name GSD, or Get Shit Done, you know it has some serious momentum behind it.

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  • B-to-B Events

    Nine Ways to Make First-time Conference Attendees Feel at Home

    Executives from Cisco, Salesforce, Dell, Webflow and Workiva share their top tips for rolling out the welcome wagon.

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  • B-to-B Events

    Five Insights on Designing Impactful Keynote Programs from Panasonic at CES 2025

    In a dark ballroom at The Venetian Expo in Las Vegas, a spark of light streams across the screens. The host, actor Anthony Mackie, approaches center stage and holds up an item: “Panasonic’s story began over a century ago with this—the double socket. This is the spark that ignited decades of innovation and passion, comfort […]

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  • B-to-C Events

    The Brief: Data Banks and Teddy Takeovers

    This week’s hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival.

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  • B-to-C Events

    AI-driven Experiences

    Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. Flash forward to today and AI has come fully front of house as a consumer engagement technology that’s changing the way events […]

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  • B-to-B Events

    As Trade Shows Embrace Influencers, Exhibitors are Leveling up Engagement

    It wasn’t too long ago that social media influencers weren’t even considered media at trade shows and had a hard time getting press passes. Now its crucial to connect influencers and exhibitors, and the National Hardware Show, taking place March 18-19 in Las Vegas, is doing exactly that with its new NHS Influencer Summit. Building […]

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