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OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex
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Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub
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How to Elevate B2B Buyer Personas Through Strategic Survey Insights
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3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
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Knowing Your Customer—When Your Customer Is a Business
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LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
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Marketing Is Not a Foreign Language
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Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
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A Programmatic Approach to B2B Advertising in 5 Steps
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Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
![](https://chiefmarketer.com/wp-content/uploads/2024/01/shutterstock-1561815367-90x70.jpg)
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
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Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina
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Webinar: How Successful Brands Deliver Personalized Experiences
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Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership
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INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
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INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs
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The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips
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Just Published: Chief Marketer 2023 B2B Marketing Outlook Survey
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How to Create a CRM Strategy Roadmap
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Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions
![](https://chiefmarketer.com/wp-content/uploads/2022/04/landolakes-logo-90x70.png)
How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program
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Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report
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Brands on Fire: BlackBerry CMO on Pivot From Mobile Phones to B2B Cybersecurity
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