webdesign, Author at Chief Marketer

I Want My CTV

Marketers shouldn’t be hesitant to spice up their media mix with CTV, says Mohammad Chughtai, Global Head of Advanced TV for MiQ. Here, he shares why. How can CTV be a differentiator for campaigns? Connected TV combines the addressability and measurement of digital with the big-screen experience brand storytellers crave – the best of both […]

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Cynopsis: Esports

02/04/22: The WNBA got a major investment as the league plots the future

Friday February 4, 2022 The WNBA landed the largest-ever capital raise for a women’s sports property as part of a multi-faceted financial growth strategy “designed to generate new revenue through increased investment in priority areas as part of the league’s long-term business transformation.” Proceeds are expected to be used for brand elevation and marketing; globalization […]

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Cynopsis: Esports

02/03/22: Ranking the leagues with the most viewership in 2021

Thursday February 3, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Who were the top leagues and circuits in 2021? Esports Charts revealed it viewership statistics for the period, leveraging numbers from the regular seasons of each respective league worldwide (not including China). With a commanding presence atop the charts, […]

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Cynopsis: Esports

02/02/22: FOX and CBS saw their biggest audiences in years for Championship weekend

Wednesday February 2, 2022 Another monster week for NFL action as Championship Sunday saw the AFC and NFC Conference Championship games average 49.6 million viewers (TV+Digital) while nearly 100 million unique viewers tuned in, according to Nielsen and Adobe Analytics. The 49.6 million average ranks as the second most-watched Championship Sunday since 2016, and is […]

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Cynopsis: Esports

01/31/22: FOX Sports breaks down its plans for the Busch Light Clash at the Coliseum

Monday January 31, 2022 This week sees FOX Sports rev up for the new NASCAR season, offering fans a taste of the year ahead with the inaugural Busch Light Clash at the Coliseum on Feb. 6, with coverage that begins today at 6p with NASCAR Race Hub, and programming throughout the week from the LA […]

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Cynopsis: Esports

01/28/22: NBC Olympics is making history with its 4K programming

Friday January 28, 2022 For the first time ever for a Winter Olympics, NBC Sports will serve up its broadcast network’s Olympics primetime and Prime Plus shows in certain markets in the 4K Ultra High Definition format with High Dynamic Range and ATMOS sound. NBC’s primetime coverage of the Opening and Closing Ceremonies will also […]

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Cynopsis: Esports

01/27/22: Monumental Sports & Entertainment revealed plans for District E

Thursday January 27, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. DC is on the clock. Monumental Sports & Entertainment revealed plans for “District E Powered by Ticketmaster,” described as a “premier, nearly 14,000-square-foot live-event theater offering a 365-day-a-year, series of immersive experiences in esports, music, event programming, and community […]

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Cynopsis: Esports

01/26/22: PFL locked in another deal to be carried on ESPN

Wednesday January 26, 2022 The Professional Fighters League is tapping ESPN with a new, multi-year media rights agreement that will see expanded coverage on ESPN linear networks and ESPN+. The deal sees the entire 2022 PFL Playoffs and majority of Regular Season events set to be carried on ESPN, with additional event coverage broadcast on […]

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Cynsiders

OTA Is About to Have Its Moment

The deluge of streaming services continues to be a hot topic, but OTT sibling OTA deserves more attention, says Scripps Chief Research Officer Jon Marks. Here, he tells why OTA is reaching a tipping point. Why the continued success of OTA shouldn’t be overlooked… Several trends argue for the continued success of OTA. First, while […]

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Cynopsis: Esports

01/24/22: The Premier Hockey Federation breaks down its recent investments

Monday January 24, 2022 A $25 million investment into the Premier Hockey Federation, the home of women’s professional hockey in North America, last week drew headlines as the league received one of the largest cash infusions ever into professional women’s sports. The PHF, which rebranded from the NWHL last fall, is led by Commissioner Tyler […]

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