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03/30/22: MLB locked in new deals with Capital One and Corona

Wednesday March 30, 2022 Major League Baseball scored a pair, courtesy of new partnership deals with Corona and Capital One. Corona is on board as the Official Cerveza of MLB, inking a multi-year sponsorship that includes a custom content platform on MLB.com and MLB Network. “As the Official Cerveza of Major League Baseball, we’re excited […]

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Cynopsis: Esports

03/28/22: FanDuel breaks down its responsible gaming initiatives

Monday March 28, 2022 As we hit the end of March, Problem Gambling Awareness Month comes to an end for an America that never had so many opportunities to place a wager. One company focused on launching a slate of initiatives during the period was FanDuel Group, with an eye to lead “industry efforts to […]

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Cynopsis: Esports

03/25/22: Bud Light laid out is plans for the upcoming NFL season under its new dea

Friday March 25, 2022 Anheuser-Busch is revealed plans for the Bud Light brand will have a presence at “all major NFL moments” this offseason, including becoming the official presenting sponsor of the 2022 NFL Draft which will take place in Las Vegas. The NFL Draft Experience and Draft Theater will be located behind the High […]

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Cynopsis: Esports

03/24/22: Andbox is embracing NY with its NYXL rebrand

Thursday March 24, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Esports organization Andbox rebranded and will now be known as NYXL, described as “New York’s next global entertainment brand” that will be dedicated to creating experiences and developing content that “connects the worlds of esports, gaming culture, and […]

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Girls Make Beats’ Tiffany “Delilah” Miranda

A SeeHer Series Tiffany “Delilah” Miranda talks about the mission behind Girls Make Beats and the importance of empowering the next generation of music producers, DJs, and audio engineers. If you can see her (and hear her), you can be her. Click here for SeeHer and Girls Make Beats About SeeHer SeeHer is a global coalition of […]

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Cynopsis: Esports

03/23/22: Crypto.com signed on as a sponsor of FIFA and the World Cup

Wednesday March 23, 2022 Crypto.com continues to clock in sports sponsorships, this time locking in a deal to become an Official Sponsor of the FIFA World Cup Qatar 2022. The brand will now serve as the exclusive cryptocurrency trading platform sponsor of Qatar 2022. Crypto.com will activate its official sponsorship of the FIFA World Cup […]

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NABiQ – Harnessing the Power of Teamwork

The media and entertainment ecosystem is heading to Las Vegas April 24-27 for the NAB Show – after two years, it’s back, and better than before with elevated experiences, cool tech, and tons of insights and learnings across a reimagined show floor. One of the new additions in the innovation experiential zones will be NABiQ, […]

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Cynopsis: Esports

03/21/22: Grape Nuts pays tribute to history in new campaign

Monday March 21, 2022 Grape-Nuts is tapping history for its revived take on tying a brand and athletics, revealing a plan for the breakfast cereal to pay tribute to and expand its role in the historic adventures it has been involved with for well over a century – from sponsoring Sir Admiral Byrd’s 1933 expedition […]

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Cynopsis: Esports

03/18/22: LIV Golf revealed its plans for a new circuit

Friday March 18, 2022 Greg Norman and the new LIV Golf Invitational Series announced plans to launch in June with a slate of eight events around the world and dangling individual and team play prize money of $255 million to participants. The first event will take place in London at Centurion Golf Club from June […]

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Diversity Is More Than “Checking Off a Box”

Tenia L. Watson, Executive Producer, “The Real,” offers insights into what effective leadership is – and isn’t – when it comes to diversity and inclusion. When it comes to inclusive leadership, this is a term many are confused about, especially in today’s workforce. With the rise of awareness for diversity in our boardrooms, the terms […]

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