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Cynsiders
Representation Is Everything
A SeeHer Series By Samantha Johnson , Professional Soccer Player A Southern California native and former USC standout, Samantha Johnson is paying it forward by creating programs to enhance the educational experience of alternative learning students. She hopes to leverage her career and platform as a professional athlete to support the next generation of girls […]
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Cynopsis: Esports
04/13/22: A masterful ratings weekend for golf; WWE pins record engagement for Wrestlemania
Wednesday April 13, 2022 It was a Masterful weekend for golf. Sunday’s final-round coverage of the Masters on CBS was the most-watched golf telecast on any network since the final Masters round in 2019, when Tiger Woods captured his fifth green jacket. The coverage averaged 10.173 million viewers, up +7% versus last year, with12.443 […]
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Cynopsis: Esports
04/11/22: New Southland Commissioner Chris Grant talks business
Monday April 11, 2022 Amid the drama this past year the resulted in a slew of college conference reshuffling, the Southland Conference had its turn for a big week as Chris Grant officially took the reigns as the eighth commissioner of the organization, coupled with the announcement that Lamar University would be departing the WAC […]
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Cynopsis: Esports
04/08/22: The NHL broadened its betting partnerships
Friday April 8, 2022 The NHL revealed a pair of new multiyear partnership deals that designate FanDuel and BetMGM as the league’s first-ever North American sports betting partners, as both companies expand their rights into Canada after the province of Ontario launched its regulated single-game sports betting market earlier this week. As part of these […]
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Cynopsis: Esports
04/07/22: Verizon signed on as a founding partner for League of Legends: Wild Rift
Thursday April 7, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Verizon is jumping in to become a founding partner of Riot Games’ League of Legends: Wild Rift esports for North America. The brand will become the exclusive 5G network and wireless services provider of the Wild Rift North […]
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Cynopsis: Esports
04/06/22: Turner’s coverages of the NCAA Tournament championship set a cable best
Wednesday April 6, 2022 CBS Sports and Turner Sports’ coverage of Monday night’s NCAA Division I Men’s Basketball National Championship, which saw Kansas edging North Carolina 72-69, with the biggest halftime comeback in championship game history made history as the most-viewed NCAA Men’s Championship Game in cable history. Running across TBS, TNT and truTV, the […]
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Cynopsis: Esports
04/04/22: Tracy McGrady breaks down plans for his new one-on-one basketball league
Monday April 4, 2022 The end of March Madness and the approach of summer is no longer the end of the basketball season. From the NBA to the WNBA and then into the summer with NBA Summer League, Big 3, The Basketball Tournament, Overtime Elite etc., there is no shortage of interest and opportunity in […]
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Cynopsis: Esports
04/01/22: Formula 1 is adding a race to Las Vegas
Friday April 1, 2022 Las Vegas continued its run as an American sports capital, formally unveiling plans for the neon lights of the city to serve as the backdrop to a new Formula 1 race that will reportedly take place on the Saturday of Thanksgiving weekend in 2023. Las Vegas hosted races in 1981 and […]
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Cynopsis: Esports
03/31/22: Bolt strikes WYLDE deal
Thursday March 31, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. New esports org WYLDE announced that global sports star Usain Bolt has joined the business as co-owner, and marking his first foray into esports. Based in Dublin, Ireland, WYLDE was founded two years ago by Steve Daly, a […]
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Cynsiders
Driving Change at CVS
A SeeHer Series By Marie Ford, Vice President, Retail Customer Experience, CVS Heath CVS Health is dedicated to gender equality, and we are intentional in our actions to instill a culture that believes in the value of differences. These actions have put us front and center among Fortune 100 companies in the effort to create […]
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