webdesign, Author at Chief Marketer

Closing the Gender Gap

A SeeHer Series By Yuko Furuichi, CEO at and President of Comexposium Japan My entire career has been focused on driving growth and innovation in digital media and advertising technology. I started my journey on the agency side, working for companies like CyberAgent, but quickly realized my passion for sparking connections and innovation could help […]

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Cynsiders

PR Guy Goes to the “Other Side”

Long-time media and advertising industry PR guy Mark Braff, who retired in late 2020, now finds himself in what he calls the “odd” position of being the interviewee rather than the interview facilitator, as he had been for 40+ years. Braff has authored a book, “Sons of Baseball: Growing Up With a Major League Dad,” which was released […]

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Cynopsis: Esports

05/11/23: Microsoft Head of Gaming Phil Spencer made waves

Thursday May 11, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Microsoft Head of Gaming Phil Spencer made waves last week in addressing Xbox’s third-place spot in the console market, the failure of the publisher’s latest original IP and the challenges in shifting consumer perceptions after the […]

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“On Patrol Live” Gets Results

By Charlotte Dulany “On Patrol: Live,” a REELZ original docuseries following police officers in real time, shares stories of car chases, wanted felons and missing persons. The series was recently handed a 90-episode renewal through January 2024, and is available to stream on Peacock and on demand. Cynopsis spoke with series host Dan Abrams and […]

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How C-Suite It Is: The Power of Women’s Sports Goes Audible

Audible Originals’ 10-part series “She Got Game: Inspiring Women, Inspired by Sports” illustrates the compelling link between female sports participation and career success. Notable guests include Laila Ali, Chelsea Clinton, Aisha Tyler, Shawn Johnson, Dany Garcia and Sheila Johnson. Award-winning sports journalist, Bonnie Bernstein, who serves as the series’ creator, host and executive producer, discusses […]

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Will This New Attention Metric Be Video Advertising’s Greatest Asset?

By Marika Roque, Chief Innovation and Chief Operating Officer at KERV Interactive In a world where technology is advancing at lightning speed, data, AI, and adtech are transforming the way brands connect with consumers, opening up a host of new channels and formats that captivate audiences like never before. Interactive and dynamic video ads particularly […]

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Creating an Emotional Connection

Nat Geo’s limited series “A Small Light,” based on the true story of Miep Gies, one of the people who hid the family of Anne Frank from the Nazis during World War II, premieres May 1 on Nat Geo and next day on Disney+. EVP of Global Scripted Content and Documentary Films, Carolyn Bernstein, talks […]

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Cynopsis: Esports

04/20/23: Millennials are the largest untapped market in gaming

Thursday April 20, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Millennials are the largest untapped market in gaming, with more than 52% of the demographic ranking gaming as their No. 1 interest in a study by Fandom. Fandom’s “Inside Gaming” study, a consumer survey that tracked […]

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Cynsiders

Goodbye Multi-Touch: A New Era of Audience Attribution Begins

By Justin Thompson, General Manager of Identity and Healthcare Services, Semcasting As we’ve moved into a more multi-channel, multi-device world, multi-touch attribution (MTA) has stepped into the spotlight. The problem is that MTA is notoriously hard to do. Not only is it complex and often difficult to convince senior leadership to prioritize, but, it also […]

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Cynsiders

Moving FAST in a New Direction

An obsession and oversaturation of big-budget content is unsustainable for streaming platforms and unrealistic for smaller productions to compete with, says documentary producer Paul Epstein (“Into the Wild Frontier,” “Who Killed Robert Wone”). Here, he offers a few words of advice. You say oversaturation of big-budget content is unsustainable and unrealistic. What is your experience […]

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