webdesign, Author at Chief Marketer

08/10/23: This weekend’s Evo fighting game tournament showed just how strong the esports audience still is

Thursday August 10, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. This weekend’s Evo fighting game tournament showed just how strong the esports audience still is despite ongoing concerns in the industry about the business of competitive gaming. As viewership and attendance of live events continues to […]

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Pepsi Celebrates Zero with the NFL

Pepsi is joining forces with running back D’Andre Swift of the Philadelphia Eagles, who will sport No. 0 during the upcoming season for the first time in NFL history. As the Official Soft Drink of the NFL for over 20 years, Pepsi® is introducing Pepsi® Zero Sugar as the new “Official Zero of the NFL” […]

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Cynopsis: Esports

08/03/23: Project L, Riot Games’ upcoming fighting game, will be playable at Evo

Thursday August 3, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Project L, Riot Games’ upcoming fighting game, will be playable at Evo, the largest fighting game tournament in the world, the companies announced. The project codenamed Project L has been years in the making for Riot […]

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Cynopsis: Esports

07/27/23: The Overwatch League’s future might be in jeopardy

Thursday July 27, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Overwatch League’s future might be in jeopardy following Activision-Blizzard reportedly significantly reducing its esports staff. The Verge first reported the layoffs along with the news that Overwatch League franchises will vote at the end of […]

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Cynopsis: Esports

07/20/23: https://www.cynopsis.com/wp-content/uploads/2023/07/valorant-0720.jpg

Thursday July 20, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Riot Games first-person shooter VALORANT released in China on July 12 after lengthy hangups in the country’s approval process for the title. First released in June 2020, VALORANT quickly became a globally recognized esport thanks to […]

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The Case for the Older Worker

By Laurie Petersen When’s the last time you hired a 60-year-old? It’s inevitable you will. The fastest growing population in the U.S. is people over age 55, and as the average age increases, these folks need to keep working both for money and the mental benefits work brings. According to a study by Age Wave […]

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Cynopsis: Esports

07/13/23: Microsoft has won its initial battle with the U.S. Federal Trade Commission

Thursday July 13, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Microsoft has won its initial battle with the U.S. Federal Trade Commission over the tech giant’s $68.7 billion acquisition of game publisher Activision-Blizzard. Judge Jacqueline Scott Corley on Tuesday denied the FTC’s request for a preliminary […]

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Changing the Model at EarthxTV

EarthxTV is an entertainment television network dedicated to the environment. CEO Dan Russell shares how it began…and where it’s headed. How did EarthxTV start? EarthxTV is an entertainment network dedicated to informing and inspiring people and organizations to take action toward a more sustainable future. EarthxTV began during COVID, an opportunity to connect […]

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What to Watch This Summer

Summer Streaming Season is here. Despite Hollywood’s expected slowdown in the coming months as the WGA strike continues, the season has been bursting at the seams with incredible new shows, series and movies to catch this summer. After combing through listings, early screenings and pouring over trailers, Yahoo Entertainment’s Ethan Alter, David Artavia and Kevin […]

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Passing the Gender Equality Vibe Check with Gen Z

A SeeHer Series By A Anthony, Ph.D., Cultural Insights Strategist at Horowitz Research As many U.S.-focused LGBTQIA+ Pride Month campaigns wind down, this is a perfect time for the media and marketing industry to reflect on the potential for a campaign’s lasting impact and impression on Gen Z. Did your marketing materials hit the cultural mark […]

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