webdesign
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B-to-C Events
Five Brand Campaigns and Experiences for International Women’s Day 2024
International Women’s Day is here, the annual global celebration of social, economic, cultural and political achievements of women. The day was officially recognized by the United Nations in 1977, but since the very first IWD celebration in 1911, it has never been “owned” by any specific group, government, network or company. It’s a day that […]
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The Big Story
Privacy Sandbox Isn’t Passing The Test
In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.
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B-to-C Events
How Four Brands are Marking St. Patrick’s Day 2024 with Experiential Shenanigans
Like a wee leprechaun, St. Patrick’s Day is hiding just around the corner, and brands are preparing to celebrate with a host of shenanigans. While some companies are ensuring consumers will get home safely after a long day of drinking green beer on the March 17 holiday, others are popping up with stunts and themed […]
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cookies
Enabling Data Collaboration as Cookies Crumble: An AdMonsters Q&A With Lotame’s Alexandra Theriault
With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. In this Q&A, Alexandra Theriault, Chief Growth Officer, Spherical at Lotame, shares how organizations can leverage data collaboration to access, analyze, and activate data. The tech company recently expanded the offerings for its end-to-end data collaboration platform, Spherical, to allow marketers and media owners to advance the potential of first-party data.
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Data-Driven Thinking
Privacy Sandbox Scrutiny Needs To Dig Deeper To Find Its Real Flaws
The advertising industry is turning to Google to save it from the chaos of cookie deprecation that Google itself created. All eyes are on the Privacy Sandbox. Much has been said about the advertising use cases it enables, but hardly anything on what it restricts. However, the devil is in the details. Out of the […]
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Media Relations
An 8-Step Comms Strategy for Overcoming Ageism in the 2024 Presidential Election
To address the age challenge for political candidates, PR professionals can enact an eight-step strategic path to elevate their public images, highlight their leadership and demonstrate that their age does not impact their ability to lead.
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AdExplainer
What Is A Data Broker?
The next wave of privacy regulation revolves around data brokers. And while the term “data broker” may have a negative connotation, its legal definition is fairly straightforward.
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Online Advertising
IAS Adds Another Shade Of Gray To The MFA Debate
Since the ANA revealed last summer that 15% of annual ad spend goes to made-for-advertising (MFA) sites, ad tech vendors have rushed to identify and restrict MFA inventory. In most cases, these anti-MFA solutions focus on finding ad arbitrage networks, such as when MFA publishers pay for native ad placements on more reputable sites. When […]
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Crisis Management
Listening to Stakeholders Doesn’t Just Build Trust – It Protects Reputation
The reputational impact of a crisis can be reduced, largely by embarking on a journey of rebuilding trust, engaging with all stakeholders, keeping employees motivated and bringing about deep-seated internal change, if need be. Our author details what steps PR professionals should take when a crisis erupts.
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Agency Life
Industry Perspectives: Meet XARA, the AI Intern at Jack Morton
They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds. Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. 26 its first AI-generated virtual intern, XARA, […]
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