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Can Privacy and Performance Co-Exist Within the Privacy Sandbox?
The digital advertising landscape is undergoing a monumental shift towards privacy-first practices, underscored by the Privacy Sandbox initiative and the critical findings from the “IAB Tech Lab’s Privacy Sandbox: Fit Gap Analysis for Digital Advertising.” It paints a picture of an industry at a crossroads, facing the challenge of reimagining traditional targeting and measurement strategies to embrace innovation, collaboration, and adaptability.
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B-to-C Events
The Brief: Ketchup Insurance and Firehouse Takeovers
This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference.
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Diversity, Equity & Inclusion
Female PR Leaders Say to Speak Up, Set Boundaries and Let Remote Work Be an Equalizer
In honor of International Women’s Day and Women’s History Month, PRNEWS took the time to chat with a few female industry leaders. We looked at the latest workplace issues and trends for women communicators, as well as strategies to rise above some of the difficulties female PR pros can face.
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Crisis Management
PR Roundup: State of Internal Comms, Apple Woes and Women’s Mentorship
This week’s PR Roundup looks at the state of internal communication, Apple’s investor relations and reputation woes and tips for women in mentorship in honor of International Women’s Day.
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CTV Roundup
Must-See Sessions At CTV Connect
AdExchanger lifts the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.
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Data-Driven Thinking
Google’s Privacy Sandbox Isn’t As Bad As Critics Claim
Over the course of my 20-year career in digital advertising, I’ve mostly considered Google’s advertising business to be a threat to independent media. You might expect that I would be very critical of Google Chrome’s impending deprecation of the third-party cookie, and that I would see the emerging Privacy Sandbox APIs as an attempt by […]
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Inside the Buy Side
Family Matters: Unlocking the Co-Viewing Goldmine
Future Today’s Vikrant Mathur and Jennifer D’Alessandro explore CTV’s untapped goldmine: co-viewing — family programming for marketers. Gone are the days of isolated viewing on tiny screens. Consumers are returning to their living rooms and indulging in the big-screen experience as a full-blown family affair.
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Trade Shows
Field Report: 10 Top Exhibits at Design & Construction Week 2024 in Las Vegas
Bold colors, indulgent culinary demos and house-sized—and sometimes styled—exhibits were on hand at the 11th annual Design & Construction Week, comprised of the co-located International Builders Show (IBS) and the Kitchen & Bath Industry Show (KBIS), which together brought more than 117,000 attendees and 2,400 exhibitors to the Las Vegas Convention Center Feb. 27-29. Dubbed […]
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Trade Shows
GE Appliances Lets its Brand Personalities Shine at KBIS 2024
The Design District by GE Appliances, a Haier company, dominated the KBIS showfloor with a 16,000-square-foot experience that showcased drastically different personalities of its brands united by the ideas of future-forward product solutions and unapologetic self-expression. If attendees entered from the GE Profile side, they could take a selfie with a massive smart mixer before […]
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B-to-C Events
Q&A: How Marriott is Driving Brand Awareness Among NFL, Formula 1 and Soccer Fans
Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.
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