webdesign, Author at Chief Marketer

PR Roundup: DOJ’s Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways

This week’s PR Roundup features the implications of the DOJ’s lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press.

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cookies

A Privacy-Focused Ecosystem With Diminished Data Quality: Insights From IAB State of Data Report 2024

The IAB releases its State of Data Report every year to understand how the industry is tackling data evolution. This year’s study reveals that the digital advertising industry has acknowledged the lasting impact of data privacy changes and signal loss, but these have magnified measurement and addressability issues.

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B-to-B Events

Going Guerrilla at SXSW: Three Lessons from Shipt

Brands have a history of producing extravagant, budget-busting activations designed to cut through the clutter at SXSW, but sometimes it’s the smaller, nimbler campaigns that make the biggest splash.

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B-to-B Events

HPE Will Hold the Industry’s First Corporate Event Keynote at the Las Vegas Sphere

Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of […]

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AI

Will the EU AI Data Act Spur Federal Action in the US?

The EU AI Act is the world’s first comprehensive law regulating AI and Lawmakers in the European Parliament expect implementation by the end of the year. The law adopts a horizontal, risk-based approach applicable across various AI development sectors.

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Influencer Marketing

E-commerce and PR: A Symbiotic Relationship

The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.

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AI

Answering Who Owns the Data AI is Trained On?

To say that Reddit’s IPO is causing a stir is an understatement. Part of that excitement is due to generative AI. Google and other AI companies are just itching to get their hands on Reddit’s vast pool of user-generated content to train its models.

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B-to-B Events

The Brief: Rainbow Hunting and Mountaintop Skincare

This week’s hot takes on hot topics in experiential marketing cover skincare on the slopes, a sexy construction event and St. Patrick’s day rainbow hunting.

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B-to-B Events

Exhibit Trends at HIMSS24: Scavenger Hunts, Techy Coffee Bars, Gamification

More than 30,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to explore the latest innovations in health IT. Across the Orange County Convention Center’s miles of aisles, over 1,000 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers. Along […]

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Marketers

Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal Loss

Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish.

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