webdesign, Author at Chief Marketer

For Verizon Business, Reaching The Customer Means Empowering The Marketer

Iris Meijer is familiar with the chief marketing gig at large mobile telecoms. She held senior and CMO roles at Nokia and Vodafone before joining Verizon Business, Verizon’s B2B services unit, in late 2021. But this year, Verizon Business added a new letter to her title, promoting Meijer to chief product and marketing officer. The […]

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Data-Driven Thinking

Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture

In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this past year was particularly tumultuous. One of the most significant concerns has been the official onset of cookie deprecation, a long-anticipated development that has sent publishers scrambling. Between the alphabet soup of alternative IDs, addressability […]

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B-to-B Events

The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin

As Beyoncé’s “Texas Hold ’Em” blasted over the airwaves of various events and activations at SXSW 2024, we were on the ground to see which brands played their cards right. And along our quest to discover the most compelling brand experiences during the 38th annual conference and festivals, which ran March 8-16, some clear experiential […]

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B-to-B Events

From Best Buy to Salesforce, Top 17 Booth Builds from the HIMSS24 Show Floor

Centered on the theme of “Creating tomorrow’s health,” HIMSS24 delivered on bringing together an expansive showcase of the latest digital health innovations and technologies. More than 1,000 exhibitors presented their devices and services at Orlando’s Orange County Convention Center, March 11-15. HIMSS24 brought health IT solutions to life through a vibrant, multifaceted exhibition environment. We rounded up 17 booths that pulled us in.

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The Big Story

Goodbye, Outstream: The Digital Video Classification Shakeup

More granular video classifications are replacing outstream video, but the move may devalue some inventory. Plus: GPTs are coming for contextual.

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Diversity, Equity & Inclusion

Advice for the Next Generation of Women Financial Communications Leaders

In an interview, Beth Ardoin, Chief Communications Officer at First Horizon, shares insights into her career journey and offers advice for the next generation of women communications leaders.

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Cynsiders

Bringing Value to Streaming Subscribers

With the average American subscriber paying almost $1K yearly on streaming subscriptions, how can streaming platforms and advertisers work together to bring value to customers? Rob Davis, CMO and President at NOVUS, has some ideas. Learn from cable’s mistakes: don’t run too many ads. Broadcasters may have thought they were being clever, but consumers noticed the […]

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B-to-C Events

Coke Says its AI-Centric Spiced Shop Marked a ‘Completely Novel Way to Drive Trial’

Artificial intelligence has come for your taste buds. Rather than bubbling up a traditional sampling campaign for its new Spiced flavor, Coca-Cola celebrated the product’s North American debut by leaning on AI. From March 1-2 at New York City’s ELM, Coke activated a vibrant “Spiced Shop” experience and art installation that fused genAI and artistic […]

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Marketers

Comic: Pandora’s Chumbox

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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Branding/Marketing

How OkCupid’s Marketing and Communications Team Uses Generative AI

Ahead of PRNEWS’ Leveraging AI for PR online seminar on March 27, we spoke with a speaker for the event, Michael Kaye, Director of Brand Marketing & Communications at OkCupid, about the brand’s use of genAI, what his session will entail and advice for PR pros experimenting with the technology.

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