webdesign, Author at Chief Marketer

PR Roundup: the Power of Age, Ohtani’s Non-Presser and Observer Called Out

This week’s PR Roundup features a look at Edelman’s lean into the power of age, a callout for more diverse PR representation and the aftermath of Ohtani’s non-press conference press conference.

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Corporate Social Responsibility

[VIDEO] PRNEWS Honors Women’s History Month: PR Women Making a Difference

Fowler and Carolonza of Green Room Communications spoke about their partnership with Mary’s Place by the Sea, a non profit organization that gives women with cancer a place to heal.

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B-to-C Events

How Nespresso Turned a New York City Elevator into a Mini Café

Nespresso is taking its “There’s Always Room for Great Coffee” campaign messaging seriously. And literally. On March 7, to showcase the functional features of its smallest coffee machine, Vertuo Pop, the brand transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café.

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B-to-C Events

11 EV Brands that Charged up Engagement at Electrify Expo in Orlando

Now in its fourth year, Electrify Expo is traveling to eight U.S. cities to connect EV enthusiasts with automakers and electric-focused brands. Over the March 16-17 weekend, Electrify Expo’s season opener in Orlando took over 1 million square feet of the Orange County Convention Center’s expansive parking lot with a unique layout.

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Digital & Technology

PRNEWS Announces Winners of 2024 Impact Communications Awards

PRNEWS today announced the winners of its 2024 Impact Communications Awards, which honor communicators who use their platforms to better their community and the global community at large. Winners are the campaigns, initiatives, and communicators—both internal and external—that are advancing the fight for global change.

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Online Advertising

Streaming, Politics Star In Magna 2024 US Ad Forecast

If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is set to grow this year. US ad revenues are expected to increase by 6.7% to $360 billion, excluding cyclical spending, according to a Magna forecast released Thursday. And when you add political campaigns and international […]

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Cynopsis: Esports

Cynopsis Esports 3/28/24: Riot shifts League esports strategy; Mid-major developers reign; Sentinels win big in Madrid

Thursday March 28, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. League of Legends developer Riot Games is shifting its esports strategy to better support its franchise teams, including a minimum revenue share guarantees and opening up additional sponsorship categories for esports organizations. The changes, Riot President of […]

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Data-Driven Thinking

Sins Of The Cookie: How Third-Party Cookies Set The Industry Back

Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising. Sure, that little http text file was key to the evolution and dominance of programmatic advertising – […]

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B-to-C Events

How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality

Morgan Stanley has been hitting the green as a sponsor of The Players Championship in Ponte Vedra Beach, FL, since 2017. But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50th anniversary on tap

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Cynsiders

Looking Forward With MLB Network

It’s opening day for Major League Baseball, and MLB Network will air an unprecedented number live games this season, starting with a “Showcase” telecast of the Dodgers and Cardinals today, March 28 at 4p. As the network enters its 16th season, Bill Morningstar, President MLB Network & MLB EVP Sponsorship Sales, talks about the beauty […]

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