webdesign, Author at Chief Marketer

Tips from Best Buy on Elevating Your Loyalty Program

As an important tenet of your customer’s experience, the tech shopping experience is being led by Best Buy’s My Best Buy membership program. As the retail giant continues to lead in electronics sales, it has developed a loyalty program that offers a range of exclusive benefits tailored to meet the needs of tech-savvy consumers. From […]

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Tech & AI

Unveiling Apple’s Battlefront: The Retail Marketer’s Perspective

The clash between software developers, regulatory bodies, and tech giants like Apple reverberates deeply within the realm of retail marketing. At the heart of this conflict stands Phil Schiller, Apple’s former chief marketing officer and a steadfast defender of the company’s ecosystem. As debates intensify over access to Apple’s vast array of devices, Schiller’s unwavering […]

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Tech & AI

Decoding GenAI Tools for Retail Marketers

Generative AI tools have proliferated across the marketing landscape, highlighting the emergence of custom products tailored specifically for marketers’ needs. While established tools like ChatGPT are widely used, the influx of new startups specializing in generative AI complicates the decision-making process for retail marketers. A key takeaway emphasizes the importance of asking critical questions when evaluating […]

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Cynsiders

AI’s Role in Media Buying and Planning

What role can – and should – AI play in media buying and planning? Heather Petaccio, CEO at Adwanted USA, shares her point of view on the opportunities and concerns about AI tools. How should companies approach the use of AI? AI can be used for many departments within their organizations. Marketing teams can quickly […]

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Tech & AI

Unlocking Growth: Inside Walmart’s Strategy with Vizio

In a bold move aimed at reshaping its revenue model, Walmart has sealed a monumental $2.3 billion deal to acquire television maker Vizio, signaling a strategic pivot towards leveraging consumer data and ad space for future growth. This strategic acquisition grants Walmart access to a treasure trove of opportunities for advertising and marketing, through Vizio’s […]

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Mastering Marketing Excellence: Lessons from Gartner’s Genius Brands

Gartner, Inc. has recently unveiled its list of Genius brands within the annual Gartner Digital IQ Index for 2023-2024, showcasing the best-in-class brands across 12 diverse industries. This index, which evaluates brands based on their digital marketing investments and performance, identifies key trends and strategies employed by the top performers. According to Matt Moorut, Director […]

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Marketers

The UK’s CMA Wants Ad Tech To Spill All The Tea On Their Privacy Sandbox Concerns

The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to submit your opinion on the Chrome Privacy Sandbox proposals). The CMA is tasked with assessing whether the Privacy Sandbox – and Google’s planned deprecation […]

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B-to-B Events

Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024

If there ever was a trade show that’s all about sampling, it’s arguably Natural Product Expo West that takes place at Anaheim Convention Center each spring.

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CTV Roundup

How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street.

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The Big Story

Bot Or Not?

Inside the Nubai Ventures lawsuit against Outbrain over alleged bot traffic. Plus: The broadcaster-backed Joint Industry Committee and the Media Rating Council clarify their complementary roles.

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