webdesign, Author at Chief Marketer

Four Enchanting Ways To Get Lucky When Pitching Media

PR professionals feel particularly “charmed” when they land a big placement. And on St. Patrick’s Day—and every day—it’s important to create their own luck when reaching out to reporters. Our author suggests following these four tips when pitching media.

From

CTV Roundup

Whoopi Goldberg Is Making A Name For Herself In Streaming

Say hello to Blkfam (pronounced “Black fam”), a free ad-supported streaming platform that launched in February with on-demand content curated for Black families. The platform was founded by media vet Larry Adams with equity investment and creative direction from Whoopi Goldberg.

From

B-to-C Events

Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Since moving to the Bay Hill Club & Lodge in 1979, the Arnold Palmer Invitational has become not only a signature event on the PGA TOUR, but also one of Orlando’s biggest sporting events that draws golf fans and locals alike. Presented by Mastercard, the tournament has welcomed top talent from around the world to compete on a course surrounded by beautiful homes, lush gardens and trees, brilliant ponds and a sea of Arnold Palmer’s famous multicolored golf umbrellas.

From

Crisis Management

PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR

This week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.

From

Marketers

Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent

Why are there so many loss-leading streaming services? Blame it on Bob Iger. “It was Bob Iger’s fault, and I mean that in the nicest way,” said LightShed Partners Co-Founder Rich Greenfield, speaking at CTV Connect in New York City on Wednesday. “He was so darn successful on Day One,” Greenfield said. Disney launched ad-free […]

From

Data-Driven Thinking

There’s A Lot Wrong With Google’s And Meta’s Non-Transparent ‘Refund’ Practices

Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of obfuscating the reasons behind campaign refunds. Meanwhile, campaign misappropriation issues seem to be cropping up more frequently on both platforms, and […]

From

The Big Story

MFA: The A Is For Arbitrage … And Adalytics

Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim.

From

cookies

Privacy Sandbox: What’s Wrong With Video?

You all know about the back and forth this past month that started with the extensive report the IAB Tech Lab released criticizing Google’s Privacy Sandbox. Though in all the summaries and hot-takes, video still hasn’t been getting enough attention and it’s an area that needs the most work ahead of the Q3 deadline.

From

Media Relations

Media Placement in 2024 Requires a Diligent and Patient Strategy

Companies globally are experiencing a noisy, complicated and constantly changing media environment, in which seemingly everyone is a content creator. In light of this, it’s been taking more effort this year to get noticed. Here’s what PR professionals can do to get ahead.

From

Cynsiders

5 Keys to a Cozy Mystery Series

Sally Lindsay, creator and star of the Acorn TV crime drama The Madame Blanc Mysteries, shares tips for creating a binge-worthy escapist crime drama. CREATE THE WORLD. When I initially had the idea for “The Madame Blanc Mysteries’ I knew that the first thing to do was to establish a genuine world around the lead character. […]

From