webdesign, Author at Chief Marketer

Guest Column: Five Insights on Measuring DEI in Events

There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.

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Online Advertising

Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday. Digital […]

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Behind the News

Beyond Demographics: Why Emotions Are the Future of CTV Targeting

BrandDiscovery allows brands to target their CTV ads based on the emotions of specific scenes within TV shows. We sat down with Peter Crofut, Wurl’s VP of Business Development for Agencies and Brands and Matthew Kramer, Head of Brand Investment at Media.Monks discuss BrandDiscovery and the potential to redefine the right time and message based on the consumer’s emotional response to the content they’re viewing.

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Cynsiders

Cognitiv Goes OOH to Showcase the Power of AI

Cognitiv went big with its first brand campaign, showing agencies and brands the power of AI, using deep learning OOH technology from Billups. Justine Frostad, SVP of Marketing at Cognitiv, shares the details. What prompted Cognitiv to launch their first brand campaign? Cognitiv has been bringing the incredible power of deep learning to advertising since […]

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Marketers

Turning Signal Loss Into A Gain

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann MGI CEO.

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Digital & Technology

Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product

There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed.

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B-to-C Events

The Brief: Denim Cafés and First Class for Dogs

This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air.

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Marketers

MMM Is Back, And Now It’s Accessible For Mid-Tier Marketers

As third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – just might be due for a resurgence. But for MMM to truly have a comeback, it needs to become more […]

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Data-Driven Thinking

3 Paths Through The Supply Maze: Insights For Mobile Demand Platforms

It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of invalid traffic and made-for-advertising (MFA) sites – together with the number of intermediaries entering the bidstream and taking their cut – are raising the cost of inventory. A June 2023 Association of National Advertisers (ANA) […]

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Corporate Social Responsibility

IPR Conference Showcases Data to Improve Communication Strategies

Many of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process.

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