webdesign, Author at Chief Marketer

AI

Will the EU AI Data Act Spur Federal Action in the US?

The EU AI Act is the world’s first comprehensive law regulating AI and Lawmakers in the European Parliament expect implementation by the end of the year. The law adopts a horizontal, risk-based approach applicable across various AI development sectors.

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Influencer Marketing

E-commerce and PR: A Symbiotic Relationship

The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.

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AI

Answering Who Owns the Data AI is Trained On?

To say that Reddit’s IPO is causing a stir is an understatement. Part of that excitement is due to generative AI. Google and other AI companies are just itching to get their hands on Reddit’s vast pool of user-generated content to train its models.

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B-to-B Events

The Brief: Rainbow Hunting and Mountaintop Skincare

This week’s hot takes on hot topics in experiential marketing cover skincare on the slopes, a sexy construction event and St. Patrick’s day rainbow hunting.

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B-to-B Events

Exhibit Trends at HIMSS24: Scavenger Hunts, Techy Coffee Bars, Gamification

More than 30,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to explore the latest innovations in health IT. Across the Orange County Convention Center’s miles of aisles, over 1,000 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers. Along […]

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Marketers

Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal Loss

Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish.

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Trade Shows

Natural Products Expo West 2024: Five Booth Trends on Display

Beet gummies? Power bars fueled by renewable energy? Noontropic mushrooms that “improve your thinking”? All were on display at Natural Products Expo West that took over Anaheim Convention Center, March 13-16. The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as […]

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Trade Shows

Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet

You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room. It involves planning and coordination, communication with internal stakeholders, vendor relationships, on-site setup and logistics, and post-event evaluations. And when it comes […]

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Trade Shows

Five Trending Topics Around Sustainable Exhibits and Trade Show Experiences

Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to […]

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B-to-B Events

~Pourri Brings the ‘Funk’ to SXSW 2024 with Cheeky Activations and NFC Technology

The savviest brands at SXSW recognize that their activations need to be steeped in big, bold, buzz-worthy strategies to have a shot at capturing mindshare—and let’s just say that ~Pourri understood the assignment in its debut at the annual festival this year.

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