webdesign
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The Big Story
Goodbye, Outstream: The Digital Video Classification Shakeup
More granular video classifications are replacing outstream video, but the move may devalue some inventory. Plus: GPTs are coming for contextual.
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Diversity, Equity & Inclusion
Advice for the Next Generation of Women Financial Communications Leaders
In an interview, Beth Ardoin, Chief Communications Officer at First Horizon, shares insights into her career journey and offers advice for the next generation of women communications leaders.
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Cynsiders
Bringing Value to Streaming Subscribers
With the average American subscriber paying almost $1K yearly on streaming subscriptions, how can streaming platforms and advertisers work together to bring value to customers? Rob Davis, CMO and President at NOVUS, has some ideas. Learn from cable’s mistakes: don’t run too many ads. Broadcasters may have thought they were being clever, but consumers noticed the […]
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B-to-C Events
Coke Says its AI-Centric Spiced Shop Marked a ‘Completely Novel Way to Drive Trial’
Artificial intelligence has come for your taste buds. Rather than bubbling up a traditional sampling campaign for its new Spiced flavor, Coca-Cola celebrated the product’s North American debut by leaning on AI. From March 1-2 at New York City’s ELM, Coke activated a vibrant “Spiced Shop” experience and art installation that fused genAI and artistic […]
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Marketers
Comic: Pandora’s Chumbox
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Branding/Marketing
How OkCupid’s Marketing and Communications Team Uses Generative AI
Ahead of PRNEWS’ Leveraging AI for PR online seminar on March 27, we spoke with a speaker for the event, Michael Kaye, Director of Brand Marketing & Communications at OkCupid, about the brand’s use of genAI, what his session will entail and advice for PR pros experimenting with the technology.
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Branding/Marketing
PR Roundup: DOJ’s Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways
This week’s PR Roundup features the implications of the DOJ’s lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press.
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cookies
A Privacy-Focused Ecosystem With Diminished Data Quality: Insights From IAB State of Data Report 2024
The IAB releases its State of Data Report every year to understand how the industry is tackling data evolution. This year’s study reveals that the digital advertising industry has acknowledged the lasting impact of data privacy changes and signal loss, but these have magnified measurement and addressability issues.
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B-to-B Events
Going Guerrilla at SXSW: Three Lessons from Shipt
Brands have a history of producing extravagant, budget-busting activations designed to cut through the clutter at SXSW, but sometimes it’s the smaller, nimbler campaigns that make the biggest splash.
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B-to-B Events
HPE Will Hold the Industry’s First Corporate Event Keynote at the Las Vegas Sphere
Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of […]
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