webdesign
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Online Advertising
Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay
Third-party cookies: Can’t live with ‘em, can’t seem to get rid of ‘em. Earlier this week, Google delayed third-party cookie deprecation in Chrome for the third time. The end of third-party cookies will now happen in 2025, likely towards the beginning of the year. The exact timing is TBD. 🤯 😮 😱 Not really. The […]
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CTV Roundup
GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace
GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump.
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Data-Driven Thinking
Third-Party Cookies Will See Their End, No Matter The Timeline
On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline. But was it really that juicy of an announcement? There’s been collective scrutiny from the industry and plenty of concerns voiced pertaining to the solutions proposed in the Privacy Sandbox. The […]
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Digital & Technology
PR Roundup: TikTok Ban, HARO Relaunches as HERO, Positive Media Engagement
This week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.
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B-to-B Events
EMS 2024: Inspiring Keynotes, Brand-led Panels and Creativity Take Center Stage on Day Two
Setting the tone for the second day of the Experiential Marketing Summit (EMS) during breakfast on April 25, dj Aaron Smalls played upbeat hits and quizzed attendees with pop culture trivia. Then, Jessica Heasley, group editor and publisher of Event Marketer, had the audience giggling at a funny, but relatable, AI-generated experiment, showing AI’s depiction […]
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Online Advertising
The Countdown For TikTok Begins. What’s Next For Marketers And Media Buyers?
President Joe Biden signed a bill into law that will ban TikTok from US app stores unless its Chinese parent company, ByteDance, sells the platform within a year. We asked the experts what marketers and media buyers should do to prepare for the possible ban.
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B-to-B Events
EMS 2024 Kicks off with Interactive Workshops, Pickleball, Ex Awards and Festival Vibes
The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. The No. 1 conference for creators of the brand experience immersed a global audience of b-to-b and b-to-c marketers, trade show […]
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The Big Story
The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo
Cookies aren’t going anywhere. Behind Google’s third missed deadline to remove third-party cookies from Chrome. And what it means for ad tech.
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Corporate Social Responsibility
PRNEWS Announces Winners of 2024 Digital Awards
PRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns.
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Online Advertising
The IAB Predicts Social Video Will Overtake CTV This Year
The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.
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