webdesign
-
B-to-C Events
The Brief: ‘Smackable’ Billboards and Subterranean Cooking
This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers.
From
-
Digital & Technology
AI Alchemy: Crafting Brand Legacies in the Digital Era
For businesses and their communication teams, there’s a need for proactive engagement, utilizing AI’s ability to shape public opinion as a catalyst for communication.
From
-
cookies
Cookies Crumbled: An Expert Roadmap for Thriving in Marketing’s New Era
With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party cookie deprecation.
From
-
Data-Driven Thinking
The Ad Industry Urgently Needs Consistent Privacy Standards
Last week, I had the opportunity to speak at the 2024 IAB Public Policy and Legal Summit in Washington, DC, about the importance of standardization in privacy compliance, discuss the IAB Diligence Platform and hear directly from regulators about what they are looking for. Standardization is an urgent issue for three reasons. Advertising is now […]
From
-
AdExplainer
The Rise Of Ecommerce Ad Metrics
Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app installs, video views and the like tied to a standard CPM. Those metrics were an attempt to prove that online […]
From
-
Branding/Marketing
Events PR: Harnessing the Opportunity of the Total Solar Eclipse
When something of this magnitude (an eclipse) comes along, it can be a gift for businesses looking to capitalize on and create an experiential event that provides a memorable experience for target audiences.
From
-
The Big Story
Ad Tech’s Performance Review
TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.
From
-
CTV Roundup
How To Measure TV And Video Viewership When Every Currency Is Different
Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers? The leaders of Nielsen, Comscore, iSpot and VideoAmp gathered onstage during the Coalition of Innovative Media Measurement summit in New York City to answer that question.
From
-
Data-Driven Thinking
Blocking Domains Isn’t Enough To Stop MFA
Recent reporting from Adalytics and the Wall Street Journal exposed that Forbes, a publisher with more than a century’s worth of brand equity, was running a parallel made-for-advertising site in the shadows. One of the most trusted brand names in business reporting was using tactics advertisers usually associate with bot farms or clickbait content. This […]
From
-
Branding/Marketing
PR Roundup: Body Literacy, NCAA Women’s Basketball Wins and IPR’s Emerging Leaders Program
This week’s PR Roundup looks at a new program for emerging leaders from the Institute for Public Relations, Thinx introducing “body literacy” and women’s NCAA basketball wins with the public.
From
