webdesign, Author at Chief Marketer

Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

The NCAA’s March Madness set records this year with the women’s title game drawing more viewers than the men’s for the first time, and attendance across both the men’s and women’s championships at historic levels. Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which […]

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B-to-C Events

Sponsors Bring ‘Living Brackets’ and ‘Dream Courts’ to the 2024 Men’s and Women’s Final Four Tournaments

There’s no better way to engage college hoops fans than to pass them the ball, and that’s exactly what sponsors did at the 2024 NCAA Men’s and Women’s Final Four Tournaments this month. From pop-a-shot games to shooting drills to dunk moments, brands at both competitions placed attendees in players’ shoes—and the spotlight. The savviest […]

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Behind the News

What Is the American Privacy Rights Act (APRA) of 2024?

On April 7, 2024, Chairs Cathy McMorris Rodgers (R-WA) and Maria Cantwell (D-WA) jointly introduced The American Privacy Rights Act (APRA.) If passed, this legislative proposal would establish a federal privacy framework that would disrupt the current fragmented data privacy framework. APRA strongly emphasizes empowering American consumers with greater control over their personal information.

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AdExplainer

T-Commerce Vs. Shoppable TV

Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution.

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Data-Driven Thinking

How The ‘Privacy By Default’ Internet Will Reshape Ad Industry Priorities

Change is coming quickly in the digital advertising industry. With Google holding fast to its vow to phase out all third-party cookies by end of year, industry stakeholders are rethinking product road maps, business models and audience attribution tactics to prepare for advertising in a privacy-by-default internet. All the while, our ad-supported digital ecosystem continues […]

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Crisis Management

NBC News Crisis: The Pitfalls of Binary Thinking and Lessons for Internal Communications

Everything that is internal is external; everything that is external is internal. NBC learned this the hard way when it hired former Republican National Committee Chair Ronna McDaniel as an on-air contributor back in March. Yet, as soon as NBC made the announcement, employees were swift in their repudiation of McDaniel, whom they described as […]

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Agency Life

Guest Column: Five Insights on Measuring DEI in Events

There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.

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Online Advertising

Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday. Digital […]

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Behind the News

Beyond Demographics: Why Emotions Are the Future of CTV Targeting

BrandDiscovery allows brands to target their CTV ads based on the emotions of specific scenes within TV shows. We sat down with Peter Crofut, Wurl’s VP of Business Development for Agencies and Brands and Matthew Kramer, Head of Brand Investment at Media.Monks discuss BrandDiscovery and the potential to redefine the right time and message based on the consumer’s emotional response to the content they’re viewing.

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Cynsiders

Cognitiv Goes OOH to Showcase the Power of AI

Cognitiv went big with its first brand campaign, showing agencies and brands the power of AI, using deep learning OOH technology from Billups. Justine Frostad, SVP of Marketing at Cognitiv, shares the details. What prompted Cognitiv to launch their first brand campaign? Cognitiv has been bringing the incredible power of deep learning to advertising since […]

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